Strategic Consumer Insights Innovator

Há 16 horas

São Paulo, São Paulo, Brasil beBeeInnovator Tempo inteiro R$71.860 - R$114.230
Job Description

The leader of the Consumer Insights team is responsible for driving strategic planning, consumer-centric innovation, and activation to drive business growth and brand preference.

This role requires a leader who is passionate about consumers, loves to challenge the status quo, and generate cultural transformation.

Key Responsibilities
  • Translate category business and portfolio opportunities into specific actions for marketing directors.
  • Contribute to functional transformation in people development, insights & analytics tools, and transformational leadership within the organization.
  • Develop categories meta learning to leverage acquired knowledge and inform future key decisions.
  • Partner with Global Consumer Insights & Analytics and the Center of Marketing Excellence to contribute to global strategy and leverage global agenda & guidelines.
Scope Key Deliverables
  • Leverage foresight of consumer trends and human truths to lead consumer-centric innovation for the region and drive brand penetration.
  • Impact brand positioning and comms development based on solid cultural understanding and agile learning methodologies.
  • Thought leadership in comms development meetings and process to guarantee brand positioning and comms ideas are rooted on solid insights.
  • Drive holistic category business analysis from Nielsen, Kantar Panel, and New Business & Consumer analytics data points to inform and guide category strategies at market level.
Qualifications
  • Solid experience using Trends and Foresight as core components for both innovation planning and long-term business strategy.
  • Knowledgeable about data strategy, data analytics concepts, frameworks, and tools.
  • Evidence of Team growth & development via capability building in the broader organization.
  • Minimum 12 years of professional experience with consumer Insights & Analytics.

  • Strategic Consumer Insights Lead

    Há 4 dias

    São Paulo, São Paulo, Brasil beBeeInsights Tempo inteiro R$100.000 - R$140.000

    **Job Overview:**We are seeking a highly skilled Manager Shopper Insights professional to drive strategic decision-making through advanced analytics and consumer insights.**Key Responsibilities:Develop and implement innovative analytical approaches to support business stakeholders in identifying key opportunities and challenges.Collaborate with...

  • Senior Consumer Insights Strategist

    Há 4 dias

    São Paulo, São Paulo, Brasil beBeeConsumer Tempo inteiro R$91.200 - R$122.800

    Job OpportunityAs a Consumer Insights Manager, you will play a pivotal role in leading the agenda and bringing consumer voices to the team. Your key responsibility will be to identify and translate consumer needs, insights, and behaviors from continuous data to drive category strategies.Key Responsibilities:Develop and coordinate a robust research plan,...

  • Consumer Insights Manager

    2 semanas atrás

    São Paulo, São Paulo, Brasil Red Bull Tempo inteiro

    Join to apply for the Consumer Insights Manager role at Red Bull . We believe in the potential of everyone to give wiiings to people and ideas, regardless of gender expression, race, religion, affective-sexual orientation, origin, age and disability. In the world of Red Bull, everyone is welcome. As a Consumer Insights Manager , you will play a critical...

  • Chief Consumer Insight Strategist

    Há 7 dias

    São Paulo, São Paulo, Brasil beBeeStrategic Tempo inteiro R$90.000 - R$120.000

    Key Consumer Insights RoleAs a key player in our organization, you will be responsible for unlocking consumer insights to drive strategic plans and business growth.Job Description:We are seeking a talented individual to join our team as a Consumer Insights Manager. This role will play a critical part in transforming data into actionable insights and ensuring...

  • Consumer Insights Manager

    2 semanas atrás

    São Paulo, São Paulo, Brasil Red Bull Gruppe Tempo inteiro

    We believe in the potential of everyone to give wings to people and ideas, regardless of gender expression, race, religion, affective-sexual orientation, origin, age, and disability. In the world of RedBull, everyone is welcome. As a Consumer Insights Manager , you will play a critical role in transforming data into actionable insights and ensuring a...

  • Consumer Insights Associate

    2 semanas atrás

    São Paulo, São Paulo, Brasil International Flavors & Fragrances Tempo inteiro

    It's an exciting time to be part of IFF, we are looking for our next Consumer Insights Manager to become part of our industry-leading team in Brazil.IFF Brazil is looking for a Consumer Insights (CI) Associate based in Tambore, Sao Paulo Brazil.As CI Associate you will be responsible to plan, coordinate, execute and deliver initiatives for local and regional...

  • Consumer, Shopper Insights

    Há 23 horas

    São Paulo, São Paulo, Brasil Kimberly-Clark Tempo inteiro

    **Main Purpose of Role**The leader of CSI LAO is the guardian of KC consumer and shopper agenda that guarantees INSIGHTS are the foundation for the regional Strategic Planning, Consumer Centric Innovation and activation to drive business growth and brand preference.If you are a leader who is passionate about consumers, love to challenge the status quo and...

  • Consumer Insight Director

    2 semanas atrás

    São Paulo, São Paulo, Brasil beBeeMarketing Tempo inteiro R$164.400 - R$219.000

    Job TitleDirector of Consumer Insights and EngagementJob SummaryA great marketing initiative starts with understanding consumer needs, desires, and behaviors. As a Director of Consumer Insights and Engagement, you will lead the charge in driving these initiatives by developing strategic plans across all media channels.ResponsibilitiesManage and lead a team...

  • Chief Consumer Insight Strategist

    2 semanas atrás

    São Paulo, São Paulo, Brasil beBeeConsumerInsights Tempo inteiro R$80.000 - R$120.000

    Consumer Insights LeadWe are seeking a skilled professional to play a critical role in transforming data into actionable insights and driving business growth.This position involves analyzing and integrating insights across all departments, uncovering consumer behavior, preferences, and needs, and enabling strategic decision-making.You will conduct research...

  • Analista de Consumer Insights

    Há 6 dias

    São Paulo, São Paulo, Brasil innolevels Tempo inteiro R$104.000 - R$130.878 por ano

    Estamos contratando Consumer InsightsHíbrido – São Paulo/SPRequisitos:• Experiência em Consumer Insights, Pesquisa de Mercado ou CX;• Atuação em squads ágeis e times multidisciplinares;• Vivência em Customer Experience e Marketing Estratégico;• Conhecimento em métricas como NPS, CSAT, CES, VSS;• Habilidade para analisar comportamento do...