Consumer Insight Director

Há 2 dias

São Paulo, São Paulo, Brasil beBeeMarketing Tempo inteiro R$164.400 - R$219.000
Job Title
Director of Consumer Insights and Engagement

Job Summary
A great marketing initiative starts with understanding consumer needs, desires, and behaviors. As a Director of Consumer Insights and Engagement, you will lead the charge in driving these initiatives by developing strategic plans across all media channels.

Responsibilities
Manage and lead a team to execute organizational strategy, recommending operational strategies and plans that directly impact results. Lead negotiations with media agencies and vendors, partner with cross-functional teams to deliver integrated communications programs, and activate programs with external partners.

Requirements
Bachelor's Degree in Marketing, Business, Communications, or related field 5+ years of experience in Marketing, Media, or Connections Planning/Technology Strong analytical skills and understanding of media math concepts Advanced knowledge of digital display, mobile, video, programmatic, CTV/OTT Experience in strategy development, media planning, and buying online and offline Detail-oriented with critical thinking and problem-solving skills Ability to prioritize, collaborate, and work under pressure Strong communication, project, and time management skills

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