Consumer Insights Manager

4 semanas atrás


São Paulo, São Paulo, Brasil Red Bull Brasil Tempo inteiro
We believe in the potential of everyone to give wiiings to people and ideas, regardless of gender expression, race, religion, affective-sexual orientation, origin, age and disability. In the world of Red Bull, everyone is welcome.

As a Consumer Insights Manager, you will play a critical role in transforming data into actionable insights and ensuring a holistic understanding of our consumers by analyzing and integrating insights across all company departments. This cross-functional approach will be essential to uncovering and addressing the full spectrum of consumer behavior, preferences, and needs, enabling strategic decision-making and driving business growth. You will conduct research (T&A, qualitative, and syndicated tools like Nielsen, IRI, and Mintel), collaborate on stakeholder reports, act as a liaison with business partners, and represent the "voice of the consumer." Additionally, you will lead and develop pricing strategies to optimize the product portfolio and meet business goals.
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