Marketing | Associate Director – Consumer Insights

Há 2 dias


São Paulo, São Paulo, Brasil Btgpactualdigital Tempo inteiro

Sobre a vagaO Marketing do BTG Pactual funciona como uma house dentro de um banco digital. Tudo é produzido internamente, com agilidade e foco em resultados.Buscamos um profissional de Consumer Insights para liderar pesquisas estratégicas com clientes e mercado, garantindo que nossas decisões sejam orientadas por dados e insights profundos.Principais responsabilidadesLiderar a área de Consumer Insights, garantindo alinhamento com as prioridades do negócio.Idealizar, estruturar, conduzir e analisar pesquisas quantitativas e qualitativas, garantindo que os insights extraídos sejam acionáveis.Acompanhar métricas de brand tracking, testes de comunicação, NPS etc., fornecendo recomendações estratégicas baseadas nos dados.Colaborar com as squads de marketing, business e demais stakeholders para identificar oportunidades e desafios de negócios baseados em dados.Apresentar e defender resultados de pesquisa para públicos de diversos níveis.Gerenciar parceiros externos, garantindo qualidade e eficiência na execução de estudos.RequisitosExperiência sólida em Consumer Insights, Pesquisa de Mercado ou áreas correlatas.Amplo conhecimento em metodologias de pesquisa qualitativa e quantitativa, incluindo estudos de marca, experiência, inovação e segmentação.Perfil analítico, hands-on e colaborativo, com excelente capacidade de storytelling e influência.Experiência em liderança de pessoas e projetos multidisciplinares.#J-18808-Ljbffr



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