Consumer Insights Lead, Foundational Consumer Strategy, West and East Emerging Markets Zone

4 semanas atrás

São Paulo, São Paulo, Brasil Kraft Heinz Tempo inteiro
Consumer Insights Lead, Foundational Consumer Strategy, West and East Emerging Markets Zone

Join to apply for the Consumer Insights Lead, Foundational Consumer Strategy, West and East Emerging Markets Zone role at Kraft Heinz

Job Description

Consumer Insights Lead, Foundational Consumer Strategy, West and East Emerging Markets Zone

About Kraft Heinz

For 150 years, Kraft Heinz has produced some of the world's most beloved products. We're committed to making life delicious for our people, consumers, and communities worldwide. As a leading food and beverage company, we live our values daily, providing trusted products that help feed the world — and do it deliciously.

About The Position

We are seeking a Consumer Insights Lead, Foundational Consumer Strategy, WEEM (West and East Emerging Markets) to join our team in São Paulo, Brazil. This role is central to our Global Growth Insights and Analytics team, working closely with local market teams to drive consumer understanding and growth strategies. Reporting to the Head of Global Foundational Consumer Strategy, you will be a key strategic partner, helping shape long-term enterprise and local market strategies.

Main Responsibilities
  • Drive consumer-centric insights and strategies aligned with long-term business goals for local markets and the zone.
  • Discover, define, and deliver actionable insights for enterprise strategy, leveraging commercial acumen to identify growth opportunities.
  • Lead the 10-Year Strategy Insights consumer learning agenda for enterprise strategy and innovation.
  • Stay ahead of market, consumer, and food trend developments to anticipate future consumer needs.
  • Coordinate strategic planning efforts across zones and markets, acting as the link for consumer-led assessments.
Develop And Deploy Best Practices, Centralized Tools, And Capabilities
  • Collaborate with global and local teams to develop and implement best practices, frameworks, and processes for deep consumer and business understanding.
  • Contribute to training development for insights functions, including insights briefings and strategic communication.
Qualifications
  • Degree required; MSc or MBA advantageous.
  • Proven experience in strategic insights and consumer research within FMCG or retail sectors.
  • Strong knowledge of qualitative, quantitative, syndicated, and agile research tools.
  • Experience managing multiple products and translating insights into impactful business actions.
  • Excellent storytelling, communication, and presentation skills.
  • Ability to influence at all organizational levels, including leadership.
  • Self-starter with high independence, resilience, and leadership qualities.
  • Ability to work effectively within a global insights team and across geographies.
Key Business Relationships

Reports to: Director, Head of Global Foundational Consumer Insights. Partners include WEEM Category Marketing teams, local insights teams, Global Insights & Analytics, and external research/data suppliers.

Location

São Paulo, Brazil

Additional Details

Kraft Heinz is an Equal Opportunity Employer, committed to diversity and inclusion across all protected classes.

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