Consumer Portfolio Strategist

Há 3 dias

São Paulo, São Paulo, Brasil beBeeConsumer Tempo inteiro

Our ideal candidate will play a pivotal role in extracting valuable insights from data, fostering a unified understanding of our consumers across all departments. This involves analyzing and integrating insights to uncover the full spectrum of consumer behavior, preferences, and needs, thereby driving strategic decision-making and business growth.

Key Responsibilities
  • Act as the central hub for consumer understanding, integrating insights from all departments.
  • Transform data into actionable insights to drive strategic plans.
  • Conduct annual research and Trial & Awareness (T&A) studies.
  • Utilize and analyze tools such as Nielsen, IRI, and Mintel for insights.
  • Align insights with Business Intelligence departments to create a unified agenda.
  • Strategically manage the product portfolio, identifying opportunities for innovation, optimization, and brand positioning aligned with business goals and consumer needs.
  • Define strategies tailored to specific sales channels and regions to ensure the portfolio meets localized needs.
  • Develop and implement pricing strategies through market analysis, price elasticity studies, and profitability assessments.
  • Act as a liaison between Consumer Insights and key business partners, unifying data points across departments.
  • Anticipate research needs and represent the 'voice of the consumer' company-wide.
Requirements
  • Advanced or fluent written and spoken English.
  • Strong experience in brand management, including comprehensive marketing strategies.
  • In-depth knowledge of brand positioning, brand equity development, and consumer marketing.
  • Extensive experience in portfolio management with a strong understanding of sales channels and regional dynamics to drive business performance.
  • Experience in pricing strategy development and portfolio management to optimize business performance.
  • Solid understanding of competitor activity and consumer behavior in a brand and FMCG context.
  • Strong analytical skills and experience with performance measurement tools.
  • Problem-solving expertise with a solid grasp of both qualitative and quantitative research methodologies.
  • Commercial acumen and analytical ability to understand trade dynamics and market trends.

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