Marketing Manager

Há 6 dias

São Paulo, São Paulo, Brasil Adp, Inc. Tempo inteiro

Job Summary

The Field Marketing Manager – BR is accountable for supporting sales revenue growth across Brazil through a well-balanced marketing plan with a specific focus on acquiring new logos and increasing market share. This role will be responsible for lead generation, local marketing activations, and real-time event management support. The Marketing Manager will act as a marketing advisor and support for LatAm GMs and DVP, ensuring that the marketing plan supports the country business objectives as well as the ESI key business drivers. The role reports to the ESI Senior Director Marketing Programs – EMEA & LatAm and has a communications requirement with the wider LatAm marketing team.

Key Responsibilities

1. Market Sensing: Understand the competitive landscape, distinctive competence, and market problems.
2. Understand the target market by persona, by segment, by geography.
3. Identify key competitor strategies and ensure that ADP has a compelling and differentiated position in the market.
4. Create a marketing plan aligned to ESI central strategy and local country needs.
5. Drive integrated marketing campaigns that deliver growth, leveraging ESI and Global tools and resources, or creating something from scratch that speaks directly to the target market as needed.
6. Partner with Sales, Enablement, and Country Management to create a shared sense of ownership, a joint calendar of activities, and metrics to measure success.
7. Communicate and educate the sales team regarding new and planned marketing activities, including global, regional, and local programs.
8. Play an active role in marketing communication.
9. Partner with regional product marketing to develop tools, programs in a box, training, and content to successfully highlight local products in the marketing mix.
10. Partner with the ESI public relations team and local PR vendor to support relevant stories, coverage, and brand building in the local market.
11. Manage the budget allocated for growth initiatives and drive the best allocation for the digital budget in conjunction with the LatAm Digital Marketing Manager.
12. Forecast, measure, analyze, and report on impact and ROI of programs.
13. Evaluate, select, and manage local physical/virtual event-related vendors that contribute to local demand creation programs.
14. Partner with ADP marketing operations teams and ESI vendors to support outcomes across digital, web (SEM), eDM marketing, contributing content and expertise to enhance ROI.
15. Develop and implement (with sales) target account strategies to support account-based selling.
16. Marketing content: localize global marketing assets by adding appropriate localization, develop case studies for reference clients, and create sales collaterals and selling tools.

Requirements

1. In-depth knowledge of sales and marketing practices.
2. Strong strategic thinking and executional skills, with the ability to generate credibility with and respect from participants at all levels.
3. Outstanding communication skills, both written and verbal, with the ability to negotiate and influence senior stakeholders inside and outside of the company (e.g., vendor and agency negotiations & management).
4. Proven history of managing multiple projects on tight deadlines and driving meaningful results (top-line and/or bottom-line) for the company.
5. International business experience is a definite plus.
6. Exposure to working in large, global, and matrixed organizations.
7. Result-oriented, proactive, and able to work on his/her own initiative.
8. Accuracy and attention to detail.
9. Excellent teamwork and communication skills.
10. Positive self-motivating attitude and driven to make an impact.

Leadership Expectation

1. Business Leadership: Creates and articulates a vision and inspires others to action (Strategy and Planning – Results Accountability – Financial Management).
2. People Leadership: Focuses on impactful communication, talent building, and relationship building to develop internal and external relationships required for success.
3. Market Leadership: Drives a performance-based culture that engages associates to achieve excellence (Client focus – Outside in Perspective – Bias for growth).

Education and Experience

1. Native Portuguese speaker.
2. Excellent business English speaker.
3. Spanish language skills desired but not essential.
4. Extensive B2B marketing experience, with a proven track record of sizeable new business wins (HR and payroll software experience desirable but not essential).
5. Pragmatic and collaborative in nature and execution.
6. Experience of multiple related teams and budget management experience.
7. Bachelor's degree or equivalent in marketing, journalism, or communications.

Diversity, Equity, Inclusion & Equal Employment Opportunity at ADP

ADP is committed to an inclusive, diverse, and equitable workplace, and is further committed to providing equal employment opportunities regardless of any protected characteristic including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, protected veteran status, or disability.

Ethics at ADP

ADP has a long, proud history of conducting business with the highest ethical standards and full compliance with all applicable laws. We also expect our people to uphold our values with the highest level of integrity and behave in a manner that fosters an honest and respectful workplace.

Job Type

Full-time

Job Category

Marketing & Sales

Location

Brazil

Company

ADP, Inc.

Job Reference

#J-18808-Ljbffr

  • Marketing Manager for Partners

    4 semanas atrás

    São Paulo, São Paulo, Brasil ASBIS Tempo inteiro

    Partner Marketing Manager RoleAs a Partner Marketing Manager at ASBIS, you will be responsible for working closely with existing partners to ensure their successful onboarding and engagement in co-marketing campaigns.We are looking for a skilled professional to promote our partners through social media and ensure reciprocal promotion from partners.Why...

  • Marketing Manager LATAM

    4 semanas atrás

    São Paulo, São Paulo, Brasil Dailymotion Tempo inteiro

    Job Title: Marketing Manager LATAMJob Summary:We are seeking a highly skilled Marketing Manager to join our LATAM team. As a Marketing Manager, you will be responsible for developing and executing marketing strategies to drive business growth in the region.Key Responsibilities:Develop and implement marketing plans to achieve business objectivesCollaborate...

  • Marketing Manager

    4 semanas atrás

    São Paulo, São Paulo, Brasil ADP, Inc. Tempo inteiro

    Job DescriptionThe Field Marketing Manager – BR is accountable for driving sales revenue growth across Brazil through a well-planned marketing strategy focused on acquiring new customers and increasing market share.The main objective will be to generate high-quality leads, with secondary support for local marketing activations and real-time event...

  • Marketing Manager LATAM

    4 semanas atrás

    São Paulo, São Paulo, Brasil Dailymotion Tempo inteiro

    Job Title: Marketing Manager LATAMJob Summary:We are seeking a highly skilled Marketing Manager to join our LATAM team. As a Marketing Manager, you will be responsible for developing and executing marketing strategies to drive business growth in the region.Key Responsibilities:Develop and implement marketing plans to achieve business objectivesCollaborate...

  • Assistente de Negócios de Marketing

    1 semana atrás

    São Paulo, São Paulo, Brasil Spark Influencer Marketing Tempo inteiro

    Missão e VisãoEm um ambiente de comunicação que muda rapidamente, estamos conectados e engajados para liderar marcas e influenciadores a descobrir, explorar e maximizar o poder do Marketing de Influência.VisãoSer a empresa de Marketing de Influência mais reconhecida, competitiva e com o crescimento mais rápido no Brasil e na América Latina,...

  • Digital Marketing Manager

    2 semanas atrás

    São Paulo, São Paulo, Brasil Amazon Tempo inteiro

    Job Title: Digital Marketing ManagerAmazon Global Selling is seeking a skilled Digital Marketing Manager to lead our search marketing, web analytics, and testing roadmap for our website content site.Key Responsibilities:Develop and execute a comprehensive search marketing strategy to drive website traffic and conversions.Collaborate with cross-functional...

  • Regional Marketing Manager

    2 semanas atrás

    São Paulo, São Paulo, Brasil Feedzai Tempo inteiro

    Marketing Manager - LATAMFeedzai is a leading RiskOps platform for financial risk management, and we're looking for a highly experienced Marketing Manager to join our LATAM team. As a Marketing Manager, you will be responsible for developing and executing regional marketing strategies to drive business growth and customer engagement.About the RoleDevelop and...

  • Marketing CRM Campaign Manager

    1 semana atrás

    São Paulo, São Paulo, Brasil Kimberly Clark Tempo inteiro

    Marketing CRM Campaign ManagerAbout UsKimberly-Clark is a leading global consumer goods company with a portfolio of well-known brands, including Huggies, Kleenex, and Cottonelle.We are seeking a skilled Marketing CRM Campaign Manager to join our team. As a Marketing CRM Campaign Manager, you will be responsible for developing and executing campaigns that...

  • Marketing Communications Manager

    2 semanas atrás

    São Paulo, São Paulo, Brasil Wasion Holdings International - América Tempo inteiro

    Job Title: Marketing Communications ManagerWasion Holdings International - América is seeking a highly skilled Marketing Communications Manager to join our team. As a key member of our marketing department, you will be responsible for developing and implementing comprehensive marketing strategies to promote our brand and drive business growth.Key...

  • Marketing Manager

    2 semanas atrás

    São Paulo, São Paulo, Brasil ADP Tempo inteiro

    Job DescriptionThe Field Marketing Manager – BR is accountable for supporting sales revenue growth across Brazil through a well-balanced marketing plan with a specific focus on acquiring new logos and increasing market share. The main focus will be lead generation with a secondary focus on supporting local marketing activations and providing real-time...

  • Marketing Manager

    4 semanas atrás

    São Paulo, São Paulo, Brasil ADP Tempo inteiro

    Job Title: Marketing Manager - BrazilThe Marketing Manager - Brazil is a key role within the ADP organization, responsible for driving sales revenue growth across Brazil through a well-balanced marketing plan. The successful candidate will have a proven track record of sizeable new business wins and will be responsible for creating and executing a marketing...

  • Marketing Manager LATAM

    2 semanas atrás

    São Paulo, São Paulo, Brasil Dailymotion Tempo inteiro

    Job Title: Marketing Manager LATAMJob Summary:We are seeking a highly skilled Marketing Manager to join our LATAM team. As a Marketing Manager, you will be responsible for developing and executing marketing strategies to drive business growth in the region.Key Responsibilities:Develop and implement marketing plans to achieve business objectivesCollaborate...

  • Trade Marketing Manager

    Há 5 dias

    São Paulo, São Paulo, Brasil Amazon Tempo inteiro

    Job Title: Trade Marketing ManagerCompany: AmazonLocation: São Paulo – SPJob Description:Amazon is an equal opportunity employer and hires qualified individuals regardless of gender, race, sexual orientation, religion, nationality, age or disability. We are looking for a bright, customer-obsessed, results-oriented, creative and analytical candidate to...

  • Marketing Manager

    2 semanas atrás

    São Paulo, São Paulo, Brasil ADP, Inc. Tempo inteiro

    Job Title: Marketing Manager - BrazilThe Marketing Manager - Brazil is a key role in supporting sales revenue growth across Brazil through a well-balanced marketing plan. The main focus will be lead generation, with secondary support for local marketing activations and real-time event management support.Key Responsibilities:Market Sensing: Understand the...

  • Marketing Manager LATAM

    3 semanas atrás

    São Paulo, São Paulo, Brasil Dailymotion Tempo inteiro

    Job Title: Marketing & Communications Manager - LATAM (All Genders)We are seeking a highly skilled and experienced Marketing & Communications Manager to join our team in LATAM. As a key member of our regional team, you will be responsible for developing and executing local communications strategies, collaborating with sales and marketing teams, and ensuring...

  • Especialista em Marketing Digital

    3 semanas atrás

    São Paulo, São Paulo, Brasil Exent | Performance Marketing Tempo inteiro

    Descrição do CargoA Exent é uma agência de marketing digital com 17 anos de mercado. Somos reconhecidos por nossa competência técnica e temos relacionamentos duradouros com nossos clientes.Você será responsável por um squad de marketing vinculado a uma carteira de projetos da agência, gerenciando interações com clientes, propondo estratégias e...

  • Marketing Manager, Education

    2 semanas atrás

    São Paulo, São Paulo, Brasil AirTree Ventures Pty Tempo inteiro

    Education Marketing ManagerWe are seeking an experienced Education Marketing Manager to join our International Marketing Group in Brazil. As a key member of our team, you will be responsible for developing and executing the education marketing strategy in Brazil, working closely with cross-functional teams to drive market-specific growth goals.Key...

  • Marketing Manager, LATAM

    2 semanas atrás

    São Paulo, São Paulo, Brasil Dolby Tempo inteiro

    Marketing Manager, LATAMDolby is seeking a seasoned Marketing Manager to lead our LATAM region. As a key member of our marketing team, you will be responsible for developing and executing integrated marketing strategies to drive awareness, support, and adoption of Dolby's technologies across the region.Key Responsibilities:Develop and implement Dolby's B2B2C...

  • Marketing Project Manager

    2 semanas atrás

    São Paulo, São Paulo, Brasil Lenovo Tempo inteiro

    Job Title: Marketing Project Manager - LATAMWe are Lenovo, a global technology powerhouse, and we are seeking a highly skilled Marketing Project Manager to join our LATAM team. As a Marketing Project Manager, you will be responsible for developing, managing, and overseeing marketing project plans, ensuring alignment with organizational goals and...

  • Especialista em Marketing Digital

    Há 6 dias

    São Paulo, São Paulo, Brasil Exent | Performance Marketing Tempo inteiro

    Descrição do Cargo:A Exent é uma agência de marketing digital com 17 anos de mercado. Somos reconhecidos por nossa competência técnica e temos relacionamentos duradouros com nossos clientes.Funções do Cargo:Gerenciar interações com clientes;Propondo estratégias;Analisar ações para garantir o sucesso e a retenção da carteira;Entender redes...