Marketing Automation Expert
Há 1 mês
At Infobip, we strive to create life-changing interactions between humans and online services. As a Marketing Automation Expert, you will be responsible for optimizing inbound marketing processes to increase lead-to-customer conversion rates and improve funnel marketing efficiencies.
Key Responsibilities
- Have an overview of inbound marketing processes
- Optimize lead-to-customer conversion rate and increase funnel marketing efficiencies
- Forge strong communication between marketing and sales teams
- Create new marketing tactics leveraging content marketing, lead nurture, and other approaches
- Plan data selection and segmentation; identify, test, and refine segments for Infobip products and services
- Leverage Marketing Automation system to create and manage various campaign types
- Measure and analyze results and optimize email nurture campaigns
- Set up and optimize lead scoring and attribution models
- Create regular reports to demonstrate incremental revenue achieved through marketing efforts
- Work with content and design teams to improve campaign effectiveness
- Cooperate with sales and CRM teams to ensure database accuracy
- Liaise closely with other departments and engage stakeholders to ensure CRM strategy and tools are fully embedded
Qualifications
- Experience with email marketing, marketing automation, or inbound marketing
- Experience with marketing automation systems, CRMs, and integration of both
- Expertise in marketing automation/setting up nurture and content flows
- Good overall knowledge about online and offline marketing channels in B2B
- Good knowledge in marketing analytics, with experience analyzing customer and prospect data
- Account-based/database marketing experience
- Previous experience in B2B/IT tech, SaaS is an advantage
- Knowledge on creating UTM codes and campaign attribution
- Fluent in English, desirable Spanish
- Excellent knowledge in Microsoft Office, specifically Excel and Powerpoint
- Excellent interpersonal and communication skills
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