Marketing Automation Expert

Há 1 mês


Brasil Infobip Group Tempo inteiro
Marketing Automation Expert

At Infobip, we strive to create life-changing interactions between humans and online services. As a Marketing Automation Expert, you will be responsible for optimizing inbound marketing processes to increase lead-to-customer conversion rates and improve funnel marketing efficiencies.

Key Responsibilities
  • Have an overview of inbound marketing processes
  • Optimize lead-to-customer conversion rate and increase funnel marketing efficiencies
  • Forge strong communication between marketing and sales teams
  • Create new marketing tactics leveraging content marketing, lead nurture, and other approaches
  • Plan data selection and segmentation; identify, test, and refine segments for Infobip products and services
  • Leverage Marketing Automation system to create and manage various campaign types
  • Measure and analyze results and optimize email nurture campaigns
  • Set up and optimize lead scoring and attribution models
  • Create regular reports to demonstrate incremental revenue achieved through marketing efforts
  • Work with content and design teams to improve campaign effectiveness
  • Cooperate with sales and CRM teams to ensure database accuracy
  • Liaise closely with other departments and engage stakeholders to ensure CRM strategy and tools are fully embedded

Qualifications
  • Experience with email marketing, marketing automation, or inbound marketing
  • Experience with marketing automation systems, CRMs, and integration of both
  • Expertise in marketing automation/setting up nurture and content flows
  • Good overall knowledge about online and offline marketing channels in B2B
  • Good knowledge in marketing analytics, with experience analyzing customer and prospect data
  • Account-based/database marketing experience
  • Previous experience in B2B/IT tech, SaaS is an advantage
  • Knowledge on creating UTM codes and campaign attribution
  • Fluent in English, desirable Spanish
  • Excellent knowledge in Microsoft Office, specifically Excel and Powerpoint
  • Excellent interpersonal and communication skills

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