Product Marketing Strategist

3 semanas atrás

São Paulo, São Paulo, Brasil TikTok Tempo inteiro
About the Role

We are seeking a highly skilled Product Marketing Manager to join our SMB Growth team at TikTok. As a key member of our team, you will be responsible for developing and executing growth strategies to drive new advertiser acquisition and revenue growth in LATAM.

Key Responsibilities
  • Develop and execute growth strategies to drive new advertiser acquisition and revenue growth in LATAM.
  • Collaborate with cross-functional teams, including product managers, data scientists, product operations, marketing, and sales in LATAM to launch new marketing capabilities, incentive strategies, and product strategies.
  • Utilize data and customer research to identify problems and growth opportunities, develop effective growth strategies, and be accountable for results.
  • Explore and develop multi-channel strategies and innovative business models to promote advertiser acquisition and growth.
Requirements
  • 5 years of experience in growth marketing, product marketing, or related fields.
  • Successful marketing strategy skills and experience in driving user growth and product marketing, preferably in the advertising, technology, and SaaS industries.
  • Possess data analytical skills and demonstrate the ability to identify opportunities and develop segmented operational strategies.
  • Excellent cross-team communication skills, especially with product, operations, and sales teams.
Preferred Qualifications
  • Deep understanding of growth & optimization, best practices such as A/B testing, and incrementality.
  • Fast learner with a strong sense of judgment and original thinking.
  • Capable of thriving in ambiguity and adapting quickly to change.
  • Interpersonal communication skills and experience building relationships at all levels of the organization.
  • Experience partnering with international colleagues and managing stakeholders across multiple time zones and cultures.

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