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Marketing Manager

2 meses atrás

São Paulo, São Paulo, Brasil Pentasia Tempo inteiro
About the Role

Pentasia is seeking a highly skilled Marketing Manager to join our team in Sao Paulo. As a key member of our marketing department, you will be responsible for leading the strategic activation of sponsorships and overseeing the assessment of media packages for high-profile sports properties.

Key Responsibilities
  • Sponsorship Activation: Develop and execute strategies for activating sponsorships, ensuring alignment with marketing goals and objectives.
  • Media Package Management: Assess and manage media packages associated with sponsorships to optimize performance and ROI.
  • Campaign Integration: Collaborate with the campaign lead manager to integrate media package strategies with broader campaign initiatives.
  • Budget Management: Maximize budget utilization for sponsorships and media packages based on a thorough understanding of the conversion funnel.
  • Cost Efficiency: Implement practices that enhance cost-efficiency and improve the overall impact of marketing expenditures.
  • Cross-Departmental Impact: Ensure that sponsorship activation drives positive outcomes across related areas such as CRM, performance marketing, product development, and the odds market.
  • Process Optimization: Develop and refine processes to enhance the effectiveness of sponsorship-related activities and their influence on other marketing and operational areas.
  • Data Collaboration: Serve as the primary point of contact with the data team for managing marketing data related to sponsorships and media packages.
  • KPI Tracking: Define and track key performance indicators (KPIs) to measure the success of sponsorship and media activation efforts.
  • Framework Development: Collaborate on the development of frameworks for tooling, surveys, and reporting to support data-driven decision-making.
Desired Attributes
  • Enthusiastic about leveraging data to drive marketing strategies and enhance performance.
  • Strong analytical skills with the ability to translate data insights into actionable strategies.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
Qualifications
  • Proven experience in sponsorship activation, media package assessment, or related fields within the sports industry.
  • Strong understanding of marketing efficiency, budget management, and conversion funnel optimization.
  • Demonstrated ability to implement best practices and optimize processes related to sponsorships.
  • Proficiency in working with data teams, including experience with frameworks for tooling, surveys, and reporting.
  • Highly organized, detail-oriented, and capable of managing multiple projects simultaneously.
  • Passionate about sports, marketing, and data-driven decision-making.