Senior Digital Marketing Specialist

Há 3 dias


Rondônia, Brasil beBeePaidSearchManager Tempo inteiro R$800.000 - R$1.400.000
Job Overview

We are seeking a highly skilled Paid Search Manager to lead our PPC campaigns and drive business growth.


Key Responsibilities
  • Develop and execute comprehensive SEM strategies to increase qualified traffic, focusing on Google Ads and Bing Ads.
  • Conduct thorough keyword research to identify opportunities and optimize targeting for maximum reach and relevance.
  • Create compelling ad copy and experiment with new creatives to improve click-through rates and drive increased traffic volume.
  • Implement A/B testing for ads and landing pages to enhance user engagement and conversion rates.
  • Utilize data analytics tools to track traffic metrics and make data-driven decisions to refine campaign performance.

Requirements
  • 3+ years of experience managing paid search campaigns, preferably across Google Ads and Bing Ads.
  • Strong understanding of PPC campaign management, including keyword research, ad copywriting, bid management, and conversion tracking.
  • Proficiency in Google Analytics, Google Tag Manager, and other web analytics tools.


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