Brand Consumer Marketing Professional

Há 4 dias

São Paulo, São Paulo, Brasil beBeeMarketing Tempo inteiro US$90.000 - US$120.000

Job Summary:

We are seeking a consumer brand marketing specialist to enhance our brand awareness and market share in the consumer electronics sector.

The ideal candidate will develop and execute innovative marketing strategies directly targeting end consumers and effectively communicate the value of products across multiple channels. This position is crucial for building brand loyalty and driving consumer engagement.

Key Responsibilities
  • Consumer Brand Strategy
    • Develop and implement comprehensive marketing plans for the consumer market.
    • Evaluate and ensure consistency in the brand message across all consumer touchpoints.
    • Manage social media platforms to increase brand engagement.
    • Create engaging content strategies, including video, image, and text content.
    • Oversight of SEO and SEM activities.
    • Design and implement marketing materials for offline and online retail channels.
    • Develop shelf marketing solutions and product display strategies.
    • Collaborate with retail partners to create promotional campaigns and special displays.
    • Analyze consumer data to guide marketing decisions.
    • Conduct market research to understand target audience needs and preferences.
    • Maintain a thorough understanding of competitor activities and industry trends.
    • Oversee consumer-oriented content creation, including product descriptions, blog posts, and social media content.
    • Ensure that all marketing materials align with brand standards and consumer expectations.
    • Collaborate with designers and external agencies to create visual content.
    • Plan and execute consumer events, including product launches, exhibitions, and promotional activities.
    • Evaluate event effectiveness and provide detailed analysis of results.
    • Identify opportunities for improvement and implement best practices.
    Requirements
    • A minimum of 3 years of experience in marketing within the consumer electronics sector or related fields.
    • Demonstrated digital marketing skills, including social media management and content creation.
    • A successful track record in planning and executing consumer marketing campaigns.
    • Excellent creative thinking and analytical abilities.
    • Outstanding communication and project management skills.
    • Knowledge of storage products and the consumer electronics market.
    • A bachelor's degree in Marketing, Communications, or a related field.
    • Familiarity with marketing analytics tools and social media platforms.

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