
Global Brand Marketing Manager
1 dia atrás
The role of Senior Brand Marketing Lead involves spearheading and guiding initiatives around Monster brands in the global market, primarily focused on Brazil. This position requires leadership and direction on marketing programs spanning consumer-facing and bottler-facing activities.
Key Responsibilities- Collaborate with global teams and US brand teams to align strategic visions and assets for Brazil initiatives and develop yearly marketing plans.
- Work with agencies and partners to build annual marketing plans, supporting the creation and development of the brand marketing plan from strategy to analysis through implementation.
- Provide strategic recommendations and guidelines for each brand and platform.
- Develop positioning, selling stories, presentations, and marketing 360 plans for each brand and new product development in partnership with marketing managers and the New Product Development team.
- Coordinate with executive management, the Brand Marketing Team, Digital Marketing, Ecommerce, Art Department, Category Management, and in-market agencies to create and develop new assets, POS, and online resources for product line extensions.
- Track and maintain monthly performance reports and continuously monitor marketing trends and competitors in the marketplace.
- Bachelor's degree in Marketing, Communication, Business or related field.
- +6 years of relevant work experience in marketing with a beverage, CPG, or lifestyle marketing brand.
- Relevant Brand Marketing experience required.
- Experience with lifestyle marketing, digital media, sponsorships, event marketing, and influencers.
- Preferred eCommerce experience.
- Fluent in English; Spanish fluency is desired.
- Ability to foster relationships, build rapport, and negotiate partnerships.
- Ability to travel 25%+ of the time.
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