Senior Data Analyst Specialist

Há 3 dias

Natal, Rio Grande do Norte, Brasil beBeeDataAnalyst Tempo inteiro R$74.050 - R$86.100
Job Overview

We are seeking a skilled data analyst to provide accurate tracking and actionable insights for our clients. This role is ideal for someone who understands the complexity of web tracking, attribution models, and data analysis.

This is a challenging opportunity to deliver impactful client work by implementing, auditing, and optimizing Google Analytics 4 (GA4) setups with a focus on accurate attribution.

Key Responsibilities:
  • Implement, audit, and optimize GA4 setups to ensure accurate attribution.
  • Build and manage Google Tag Manager (GTM) containers for event, conversion, and cross-platform tracking.
  • Configure and troubleshoot pixels, events, and APIs for major ad platforms, including Google Ads, Meta, and TikTok.
  • Identify and fix attribution gaps across websites, cross-domain setups, and multiple platforms.
  • Align tracking setups with paid media campaigns to ensure reliable reporting.
  • Create dashboards that make performance data easy to understand using Looker Studio or similar tools.
  • Document setups clearly and collaborate with performance marketing teams.
Requirements:
  • 3–5 years of hands-on experience with GA4 and GTM.
  • Proven expertise in attribution across Google Ads, Meta, and other major ad platforms.
  • Strong understanding of GA4's event / data model and GTM implementation best practices.
  • Ability to troubleshoot tracking issues such as misfiring tags, duplicate events, or broken data layers.
  • Familiarity with conversion APIs, consent mode, and privacy-first tracking setups.
  • Clear communication skills to bridge technical insights with business needs.
Preferred Qualifications:
  • Experience with server-side tagging and advanced data pipelines.
  • Knowledge of JavaScript for advanced tracking setups.
  • Experience building attribution-focused reporting frameworks.

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