Data Insights Leader
1 semana atrás
This is a senior-level role where you will lead marketing mix projects and deliver actionable insights to clients. As a Senior Marketing Analyst, you will create and present comprehensive reports, including decks and scorecards, with data-driven recommendations and advice.
You will collaborate across teams to deliver holistic client support, design and execute analytical studies that address clients' research objectives, and foster collaboration and trust among teams and clients.
We value continuous learning and growth, and we seek and share feedback freely. Our team is flexible and accommodating, with a global commitment to diversity, equity, and inclusion.
Responsibilities include:
- Lead Marketing Mix projects with clients, from defining business questions to delivering actionable insights through core deliverables.
- Provide proactive, expert-level insights and action-oriented solutions, effectively communicating methodologies and results to clients.
- Partner with clients to develop optimal marketing plans based on analysis results and optimizations.
- Create and present comprehensive reports, including decks and scorecards, with data-driven recommendations and advice.
- Collaborate across Nielsen teams to deliver holistic client support.
- Design, execute, and present analytical studies that address clients' research objectives in the rapidly evolving media landscape.
- Foster collaboration and trust among MMM teams and clients, promoting a culture of diversity, inclusion, and continuous self-development.
- Establish and maintain strong relationships with senior client decision-makers by consistently demonstrating value and driving positive outcomes.
- Mentor junior associates in best practices, client communication, and project execution.
Requirements include:
- Bachelor's degree required; advanced degree preferred.
- 2-5+ years of experience in marketing research or analytics, preferably in FMCG, Finance, Technology, Automotive, or related industries.
- Proven track record of hands-on data analysis and insights generation.
- Strong consultative storytelling skills, with the ability to translate complex data into actionable insights.
- Demonstrated enthusiasm for applying statistical analysis to solve business challenges.
- Proficiency in working with large datasets and data manipulation tools.
- Excellent organizational skills with a keen eye for detail; ability to manage multiple projects simultaneously while meeting deadlines.
- Superior communication and presentation skills, with the ability to convey complex information to diverse audiences.
- Fluency in English, both written and verbal.
- Experience with online advertising analytics is highly desirable.
- Familiarity with Nielsen, Circana, and media audience data is a plus.
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