Growth Marketing Specialist

Job Overview:

We are seeking a seasoned Growth Marketing Manager to join our team. The ideal candidate will have extensive experience in online marketing and a proven track record of increasing event attendance.

• Increase Event Attendance at Online Events: The main KPI for this role is event attendance, and the Growth Marketing Manager will independently test, develop, and execute new strategies to increase attendance at global and local online events.
• Develop and Maintain Guidelines and Best Practices for Local Chapters: Develop local event marketing strategies, frameworks, and best-practices that can be executed by Local Chapters to increase attendance on local online events.
• Train and Collaborate with Local Chapters: Train Local Chapters on the latest findings and best practices, troubleshoot their issues, and leverage their experience to form new strategies that can be deployed across other chapters.

About the Role:

This role requires a proactive attitude, ability to operate in a fast-moving environment, and strong written and verbal communication skills.

Key Responsibilities:

• Increase Event Attendance at Online Events: The main KPI for this role is event attendance, and the Growth Marketing Manager will independently test, develop, and execute new strategies to increase attendance at FI's global and local online events.
• Develop and Maintain Guidelines and Best Practices for Local Chapters: Develop local event marketing strategies, frameworks, and best-practices that can be executed by Local Chapters to increase attendance on local online events.
• Train and Collaborate with Local Chapters: Train Local Chapters on the latest findings and best practices, troubleshoot their issues, and leverage their experience to form new strategies that can be deployed across other chapters.
• Coordinate and Plan Global Online Events: Collaborate with other members of HQ to source, book, and coordinate with speakers for FI's global online events.
• Host and/or Produce Online Events: Collaborate and alternate with other members of HQ to host (emcee) online events, and/or produce them in the background to support the host.
• Improve Site and Email Copy: Update and improve copy across our marketing materials to properly address the changing needs of our customers.
• Maintain Organized Documentation & Processes: Track customer interactions, document frequently asked questions, and provide feedback to improve processes.

Qualifications and Skills:

Required:

• 5+ years of online marketing experience
• Exceptional written and verbal communication skills
• Business-level fluency in English
• Comfort on camera (you will host some live webinars with up to 1000 live attendees)
• Knowledge of startup accelerators and the startup/venture capital industry
• Ability to execute with limited support resources
• Experience running content marketing and social media marketing campaigns from beginning to end
• Working knowledge and familiarity with common online event and marketing tools (ex. Zoom, Airmeet, Squarespace, Slack, Google Suite, Asana, Moz, Notion, Jasper, Canva)

Preferred:

• Public Relations experience
• Basic HTML/CSS/design experience
• Experience using Powerpoint, Excel, Canva, Mailchimp, and various online CRM and marketing platforms

What We Offer:

Competitive compensation package commensurate with experience.

Unlimited PTO

Remote flexibility: Work from anywhere with the autonomy to drive results in your own style.

Ability to learn from top entrepreneurs, investors, and executives throughout FI's global network and suite of acceleration programs.