Sports Lifecycle Growth Specialist

1 dia atrás

São Paulo, São Paulo, Brasil beBeeMarketing Tempo inteiro R$100.000 - R$120.000
Sports Lifecycle Marketing Manager

As a Sports Lifecycle Marketing Manager, you'll play a pivotal role in driving customer growth and engagement for Amazon's Prime Video. With a presence in over 240 countries and territories worldwide, Prime Video is at the forefront of the entertainment industry.

The LATCANZ Central Marketing Team is responsible for managing marketing channels across marketplaces to support the LATCANZ Region, consisting of Mexico, Brazil, LATAM, Canada, Australia, and New Zealand. Your main objective will be to optimize acquisition of new Prime Video customers through Sports properties, drive engagement with the PV Hub, and reduce attrition of these Sports-driven customers.

Key Responsibilities:
  • Lifecycle Marketing Strategy: Own the customer lifecycle marketing strategy for Sports-driven customers, including season launch support, customer onboarding, in-season engagement, and churn prevention.
  • Campaign Execution: Lead the complete campaign creation and execution, managing key inputs including targeting and segmentation, messaging, localization, creative, content/design, and planning.
  • Scalability and Automation: Execute new outbound and out-of-app best practices, driving scalability and automation across LATCANZ.
  • Campaign Quality Assurance: Be responsible for QA and approving campaigns, ensuring they are executed to the highest standard across all marketing channels.
  • Data Analysis: Deep dive analysis providing data-based recommendations and partner with BI to understand advanced campaign performance.

Required Skills and Qualifications:

  • 5+ years of professional non-internship marketing experience.
  • Experience building, executing, and scaling cross-functional programs or marketing campaigns from concept to completion.
  • Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables), using data and metrics to drive improvements.

Benefits of this Role:

This role offers a unique opportunity to work autonomously and make a significant impact on customer growth and engagement. You will have the chance to develop your skills and expertise in digital marketing and content production timelines and process.

About This Job:

This job requires a high level of autonomy and self-motivation, as well as excellent communication and collaboration skills. If you are a motivated and results-driven marketer looking for a challenging and rewarding role, we encourage you to apply.

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