Business Strategist
1 semana atrás
Job Title: Business Strategist
About the Role:
- Lead a portfolio strategy for Salty Snacks, focusing on brand planning & activation.
- Develop and execute marketing programs to generate market demand through an end-to-end approach.
- Promote profitable sustainable growth by deploying category programs addressing shopper/consumer/client needs.
- Collaborate with regional Category teams to drive business results.
- Provide strategic leadership to multifunctional areas.
Key Responsibilities:
- Establish positioning and identify target audiences to develop effective marketing plans.
- Analyze customer insights, consumer trends, market analysis, and marketing best practices to inform strategies.
- Partner with IMC Team to create, maintain, and conduct analytics reporting across multiple platforms.
- Understand global, regional, and local strategies and align team efforts accordingly.
- Drive category's PnL and influence peer areas to achieve sustainable growth.
Requirements:
- 5+ years of marketing experience
- Graduate business degree or other discipline that requires quantitative knowledge
- Experience in FMCG companies with strategic acumen
- Fluent in English; Spanish is desirable
About You:
- Results-driven marketing professional with a proven track record of delivering successful campaigns
- Strong leadership skills and expertise in marketing strategy and execution
- A deep understanding of the FMCG industry
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