Audience Insights Strategist

Há 4 dias

São Paulo, São Paulo, Brasil beBeeAudience Tempo inteiro R$95.000 - R$135.000
About the Role

We are seeking a skilled Audience Insights Specialist to join our User Growth team in São Paulo.

This role is responsible for overseeing and optimizing the user database, ensuring accurate campaign execution, and delivering actionable audience insights. The specialist will work closely with cross-functional teams to drive user engagement and overall campaign success.

Key Responsibilities
  • Database Management:
    • Serve as the go-to-person for campaign audiences considering the available user database, ensuring data integrity and optimal performance.
    • Identify cohort opportunities for improving campaign results.
    • Propose campaign setup changes as needed.
  • Audience Monitoring & Insights:
    • Track key audience health metrics such as reachability rate, contacted audience percentage, unsubscribe rates, bounce rates/deliverability, and opt-in/opt-out trends.
    • Flag anomalies and emerging trends that require action.
    • Bring intelligence to the database to better explore audiences.
  • Communication Frequency & Playbooks:
    • Define and continuously optimize rules for communication frequency by segment and channel.
    • Build and maintain frequency caps, exclusions, and rules within the marketing automation platform.
    • Develop and update playbooks and guidelines for ideal outreach cadence.
  • Cross-Functional Collaboration:
    • Create and maintain good relationships with Client Success, Client Sales, and Product Marketing teams.
    • Work closely with Lifecycle, Paid Media, Martech, and Legal teams to support and refine the overall communication strategy.
  • Analysis & Reporting:
    • Monitor and report on key performance metrics on a monthly basis.
    • Explore and identify trends, success cases, and areas of opportunity.
Requirements
  • Academic Background: Bachelor's degree in Marketing, Data Analytics, Business, or a related field.
  • Technical Knowledge: Strong strategic and analytical mindset with hands-on experience in CRM, lifecycle marketing, and marketing automation platforms.
  • Skills: Proficiency in database management and audience segmentation methodologies.
  • Experience: Proven experience in managing user databases and audience insights.
What We Offer

We're committed to providing a supportive and inclusive work environment that fosters growth and well-being.

  • Flexible Work Arrangements: Flexible hybrid and full remote work options.
  • Paid Time Off: Vacations after 6 months and additional days off per year.
  • Paid Parental Leave: 100% paid parental leave for new parents.
  • Professional Development: Outstanding opportunities for personal and career growth.

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