Product Merchandising Leader

3 semanas atrás

São Paulo, São Paulo, Brasil Converse Tempo inteiro

About the Role

We are seeking a highly skilled Product Merchandising Leader to join our team at Converse. As a key member of our Global Product Merchandising team, you will be responsible for developing and driving our product and channel strategy, while building GPM specific footwear and assortments based on the Global Product line and regional needs.

Key Responsibilities

  • Develop and drive GPM's product and channel strategy
  • Build GPM specific footwear and assortments based on the Global Product line and regional needs
  • Partner with cross-functional partners to set inspiring consumer-centric vision and identify how to best serve our key consumer segments
  • Create and drive the creation of a unified strategy and quantitative effort to determine the size and shape of the product line through the lens of SKUs, Units, Revenue, and Margin aligned to growth opportunities by gender and category
  • Translate line plan into consumer-led products and provide strong product perspective based on Product Strategy, Product Line Architecture, Franchise Plans, Long Term Product Road Maps, and Consumer/Marketplace Insights
  • Manage complexity and demonstrate a clear understanding of the Converse business and processes

Requirements

  • 8+ years of meaningful experience in product creation, product merchandising, or a related field
  • Strong verbal and written communication skills
  • Proven ability to leverage standard tools and resources to communicate/present in a powerful, effective, and compelling way
  • Proven ability to work cross-functionally in teams, be a team player
  • Strong time management and organizational skills
  • Ability to work independently and cooperatively in a diverse group
  • Ability to network, influence, and utilize internal and external resources
  • Ability to travel internationally a couple of times per year
  • Fluent in English, ability to speak Portuguese and Spanish is a plus
  • Proficient in PowerPoint, Excel, Keynote, Miro, FlexPLM, and Box

What You'll Work On

The Sr Product Merchandising Leader will be responsible for developing and driving GPM's product and channel strategy while building GPM specific footwear and assortments based on the Global Product line and regional needs.

Consumer

In partnership with cross-functional partners (Design, Consumer Insights, and Brand) set inspiring consumer-centric vision and identify how to best serve our key consumer segments.

Brief and partner with Consumer insights teams to identify areas for analysis and interpretation of macro trends.

Own Line Architecture

Create and drive the creation of a unified strategy and quantitative effort to determine the size and shape of the product line through the lens of SKUs, Units, Revenue, and Margin aligned to growth opportunities by gender and category.

It is built in partnership with Finance, Marketplace Planning, and Geo Merch and includes an Invest/Divest view by Gender, Franchise, Category, Product Engine, and Price.

It leverages qualitative and quantitative inputs (e.g. sales data, demand planning, and geo inputs) and accounts for newness, innovation, and carryover.

Translate Line Plan into Consumer-Led Products

Provide strong product perspective based on Product Strategy, Product Line Architecture, Franchise Plans, Long Term Product Road Maps, and Consumer/Marketplace Insights.

Create actionable plans for the triad to execute on by identifying qualitative attributes such as color, material types, silhouette, graphics, costing target, consumer focus, and innovation.

Define & manage Line plan placeholders in partnership with Geo Merch and CTM. Define product pacing strategy based on process optimization (holding a conclusion that can be taken at a later stage). Ensure the product line remains within the capacity constraints (set by line plan) throughout the creation workflow.

Franchise Management & Category Excellence

Partner with Finance, Marketplace Planning, Geo Merch and Design to Create and drive franchise and category strategy to hit long term growth, by leveraging consumer, marketplace, and geo inputs.

Informs product line architecture, long term roadmaps, and line plans.

Process Excellence

Manage complexity (i.e. multiple projects & overlapping seasons) and demonstrate a clear understanding of the Converse business and processes. Ensure tracking to moments and deliverables. Partner with cross-functional partners to share best practices, learnings and enable excellence and efficiency throughout the creation process.

Channel Management

Manage the consumer right assortment for each channel by driving long term segmentation strategy and connecting with target consumer

Key Account Assortment

Lead and influence commercial partner teams to execute the consumer right assortment in all regional key accounts. Be able to read and analyze business data to take accurate decisions.

Global to Geo Transition

Lead and facilitate all merchandising facets of the E2E product creation workflow from Line Architecture to Geo pivot (AF), to enable product excellence and readiness.

Partner with functional partners to ensure all deadlines are met. Be accountable for the accuracy, timely updates and delivery of merchandising inputs, across systems and tools. Priority focus on merchandising outputs (pricing, revenue, margin, unit forecasts, product intent, marketplace strategy, and product journeys)

Reading & Leveraging Data

Understands how to leverage and review retail and marketplace data, identifying opportunities, solve problems and make informed conclusions

Sample Management

Ensure Digital and Physical samples are clearly captured in the VMLP/Line Plan. Manage the sample process in collaboration with Development, including samples preparation for key meetings and other sample requests, archiving and storage.

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