
Senior Social Media Growth Specialist
Há 3 dias
Lead our social media efforts and drive growth by executing a channel-specific strategy for Instagram, TikTok, YouTube, and YouTube Shorts. We seek a highly motivated, organized, strategic, and creative thinker who can successfully build, manage, and grow our social media presence.
- Develop and execute a content calendar across all platforms.
- Write on-brand copy that reflects our voice: bold, witty, and never corporate.
- Create and post engaging content daily across all platforms.
- Partner with influencers, UGC creators, and ambassadors to generate authentic, native content across all platforms.
Community Management & Content Performance:
- Respond to customer inquiries in real-time with consistency and brand tone.
- Track key performance indicators including engagement, reach, follower growth, CTRs, and conversion performance across all platforms.
- Generate monthly reports on content performance, audience insights, and campaign success, and use data to iterate strategy.
Brand Presence & Content Innovation:
- Ensure every social post, video, and story is unmistakable, unique, original, and built for attention.
- Push the brand forward with platform-native storytelling, bold hooks, and experimental formats.
Requirements:
- 3+ years of experience managing branded social media accounts.
- Deep familiarity with Instagram, TikTok, YouTube, YouTube Shorts, and X.
- Strong copywriting and storytelling skills with a sharp, bold tone.
- Ability to manage multiple content streams, calendars, and assets with high attention to detail.
- Skilled in analyzing content performance data and adjusting strategy for growth.
Preferred Qualifications:
- Experience in the consumer packaged goods (CPG) or lifestyle brand industry.
This role offers flexibility and autonomy while working remotely from the US.
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