Strategic Product Leader

Há 2 dias

São Paulo, São Paulo, Brasil beBeeMarketing Tempo inteiro US$120.000 - US$170.000
Product Leadership Role

The role of Senior Product Manager involves leading the comprehension of patient experience insights across various teams.

  • Develop a comprehensive patient journey to focus strategies on delivering patient-centric solutions, including Close Loop Marketing engagement and customization within business code of conduct, policies, and all applicable laws and regulations.
  • Collaborate with cross-functional teams and facilitate discussions among stakeholders to synthesize insights gained and identify target segments, brand positioning, and drive Close Loop Marketing engagement and customization.
  • Secure input and viewpoints from stakeholders to develop a robust and accurate Patient Journey; propose strategic objectives for review based on Patient Journey findings and challenge and critique team strategies to ensure patient-centricity.

Key responsibilities include guiding the design and implementation of marketing activities, ensuring deliverables are consistent with branding, and delivering emotional messages aligned to Brand Story.

The ideal candidate will have a proven track record of success in marketing within the biotech/pharmaceutical industry, with the ability to translate strategies into actionable marketing actions, lead cross-functional teams, and possess strong leadership skills, including talent development and performance management.

This is an exciting opportunity to contribute to the development of innovative marketing tactics, traditional and non-traditional partnerships, multi-channel opportunities, and multi-stakeholder initiatives to meet strategic brand objectives.

Required Skills and Qualifications:

  • Proven track record of success in marketing within the biotech/pharmaceutical industry
  • Ability to translate strategies into actionable marketing actions
  • Strong leadership skills, including talent development and performance management
  • Solid working knowledge of healthcare environment and evolving landscape
  • Solid knowledge of strategic and tactical marketing principles and techniques, including digital knowledge

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