Head of New Channels Development

3 semanas atrás

São Paulo, São Paulo, Brasil Ferrero Tempo inteiro
About this role:

We are seeking a highly skilled and experienced professional to lead our Food Service and e-commerce channels in Brazil. As Head of New Channels, you will be responsible for developing and implementing strategies to drive growth and innovation in these channels.

Main responsibilities:
  • Develop and execute commercial strategies for the Food Service and e-commerce channels, with a focus on delivering commercial and financial objectives.
  • Manage the integrated P&L of the e-commerce and Food Service channel, with a focus on maximizing profitable growth through commercial policies.
  • Develop and manage the distribution of Food Service products through the distributor and wholesale network, as well as manage relationships with key accounts (Quick Service Restaurants - QSR).
  • Develop demand generation actions for the Food Service channel, including the development and implementation of recipes and communication of this platform through the management of chefs and B2B marketing activities focused on operators.
  • Promote the integration and dialogue of the channels under management with other departments of the company and at group level.
  • Manage exclusive e-commerce clients (Pure Players, Last Milers, Quick Commerce), focusing on sustainable development in line with the group guidelines for these clients and seeking fair market share.
  • Support sales in the management of Omnichannel clients (clients belonging to the Direct, Indirect and CNNE areas) with the aim of developing their sell out. Participate in meetings with key clients, as well as manage the execution of activities during "Brand Moments" and leadership in commercial or product innovation to develop the business for these clients.
  • Responsible for developing new channels, either with a focus on creating new market routes and increasing distribution, or to serve channels in which we currently do not have a strong or structured presence. In these cases, leadership of multifunctional groups is necessary to ensure that all elements are well articulated for Ferrero to capture business.
  • Ensure the implementation of the group's most up-to-date guidelines on e-commerce and Food Service channels, as well as influence the group in relation to new Food Service policies and strategies (considering Brazil's global relevance).
  • Develop the team under your management, ensuring an environment that favors collaboration, development, innovation, and high performance.
What we are looking for:
  • Bachelor's Degree
  • Marketing, Economics, Administration (not exclusive)
  • Postgraduate, MBA, or other degrees will be a plus
  • Commercial Management
  • P&L Management
  • People Management
  • Negotiation
To be successful in this role and at Ferrero:

Consumers, quality, and care are at the heart of everything we do. So, to succeed at Ferrero, you just need to be as consumer and product-focused as we are, dedicating yourself to generating great results for consumers around the world.

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