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Digital Marketing Strategist

2 meses atrás

Brasília, Distrito Federal, Brasil Earthside Farms Tempo inteiro
Senior Digital Marketing Specialist

Earthside Farms is seeking a highly skilled Senior Digital Marketing Specialist to drive our online presence and community engagement. As a key member of our dynamic team, you will be responsible for developing and executing strategies to increase social media followers, online sales, and brand awareness.

Key Responsibilities:
  • Social Media Management: Develop and execute strategies to increase social media followers and engagement on Instagram, TikTok, LinkedIn, and Facebook.
  • Customer Loyalty: Implement strategies to enhance customer loyalty and retention.
  • Vendor Management: Collaborate with external vendors to manage website content and SEO.
  • Reporting: Deliver weekly reports to executives, presenting strategic ideas and marketing data.
  • Collaboration: Work closely with internal teams to ensure cohesive marketing efforts.
  • Trend Analysis: Keep up with industry trends and conduct research to inform marketing strategies.
  • Community Building: Build and nurture a community around the brand through engaging content and interactions.
  • Email and SMS Campaigns: Launch and manage email and SMS campaigns, maintaining and growing the email and SMS lists.
  • Design Collaboration: Work with internal and external designers, utilizing tools like Canva and Adobe Suite.
  • Brand Awareness: Develop and execute creative campaigns to increase brand awareness.
  • Marketing Calendar: Maintain a monthly marketing calendar to ensure timely execution of activities.
  • Website Traffic and Sales: Develop strategies to increase website visitors and online sales.
  • Metrics Tracking: Monitor and analyze marketing metrics to measure success and adjust strategies accordingly.
Qualifications:
  • 5-7 years of experience in digital marketing.
  • Proven track record of increasing social media followers and online sales.
  • Experience with snacks brands or direct-to-consumer brands in the United States.
  • Expertise in managing and growing social media platforms, particularly Instagram, TikTok, and Facebook.
  • Strong understanding of SEO and website management.
  • Excellent data analysis skills and ability to present marketing data to executives.
  • Proficiency in launching and managing email and SMS campaigns.
  • Experience with design tools such as Canva and Adobe Suite.
  • Ability to work collaboratively with internal and external teams.
  • Strong communication and organizational skills.
  • Self-motivated and able to work independently with minimal supervision.
  • Willingness to work 9-6 EST, Monday to Friday.