Marketing Strategist
Há 7 dias
Javy Coffee is a rapidly growing e-commerce company specializing in premium coffee products. We are dedicated to providing our customers with high-quality, easy-to-make coffee solutions. As we continue to expand, we are looking for a talented professional to join our team and help us enhance our online presence and user experience.
Position OverviewAs the Integrated Marketing Manager, you'll be the linchpin of our marketing ecosystem, orchestrating cohesive strategies across all channels to maximize brand awareness, marketing efficiency, and revenue. This role requires a versatile marketing professional who can seamlessly blend creativity with data-driven decision-making.
Key Responsibilities- Develop and Execute Comprehensive Marketing Campaigns: Create and implement integrated marketing strategies that align with our brand voice and business objectives.
- Oversee and Optimize Marketing Campaigns: Manage and refine our integrated marketing campaigns across paid social, lifecycle (email/sms), organic social, new product development, and more.
- Lead Product Launch Strategies: Ensure consistent messaging and maximum impact across all channels for new product launches.
- Analyze Campaign Performance: Examine campaign performance, consumer insights, and market trends to inform marketing strategies.
- Coordinate with Cross-Functional Teams: Collaborate with cross-functional teams to ensure seamless integration of marketing initiatives.
- Project Manage Marketing Efforts: Oversee all integrated marketing efforts across all relevant departments.
- Bachelor's Degree in Marketing or Related Field: A degree in Marketing, Business, or a related field; an MBA is a plus.
- Experience in E-commerce or CPG Industry: 3+ years of experience in the e-commerce or CPG industry.
- Proven Track Record of Success: A proven track record of developing and executing successful omnichannel marketing campaigns.
- Digital Marketing Channels: A deep understanding of digital marketing channels, including paid social, organic social, email marketing, and content marketing.
- Strong Analytical Skills: Strong analytical skills with experience in data-driven marketing and ROI optimization.
- Marketing Technology Stack: Proficiency in marketing technology stack, including CRM systems, marketing automation tools, and analytics platforms.
- E-commerce Platforms: Experience with e-commerce platforms, particularly Shopify.
- Project Management Skills: Excellent project management skills and familiarity with collaboration tools like Notion.
- Clear Communication and Leadership Skills: Clear communication and leadership skills, with the ability to influence stakeholders at all levels.
You're a marketing professional who thrives in a fast-paced environment. You have a keen eye for detail and a talent for seeing the big picture. You're equally comfortable diving into data analytics and brainstorming creative campaigns. Your organizational skills are top-notch, and you have a knack for juggling multiple projects without dropping the ball. You're passionate about e-commerce and stay ahead of the curve on digital marketing trends.
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