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Marketing Strategist

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About Us

Javy Coffee is a rapidly growing e-commerce company specializing in premium coffee products. We are dedicated to providing our customers with high-quality, easy-to-make coffee solutions. As we continue to expand, we are looking for a talented professional to join our team and help us enhance our online presence and user experience.

Position Overview

As the Integrated Marketing Manager, you'll be the linchpin of our marketing ecosystem, orchestrating cohesive strategies across all channels to maximize brand awareness, marketing efficiency, and revenue. This role requires a versatile marketing professional who can seamlessly blend creativity with data-driven decision-making.

Key Responsibilities
  • Develop and execute comprehensive, integrated marketing campaigns that align with our brand voice and business objectives.
  • Oversee and optimize our integrated marketing campaigns across paid social, lifecycle (email/sms), organic social, new product development, and more.
  • Lead product launch strategies, ensuring consistent messaging and maximum impact across all channels.
  • Analyze campaign performance, consumer insights, and market trends to inform marketing strategies.
  • Coordinate with cross-functional teams to ensure seamless integration of marketing initiatives.
  • Project manage all integrated marketing efforts across all relevant departments.
Qualifications
  • Bachelor's degree in Marketing, Business, or related field; MBA is a plus.
  • 3+ years of experience in the e-commerce or CPG industry.
  • Proven track record of developing and executing successful omnichannel marketing campaigns.
  • Deep understanding of digital marketing channels, including paid social, organic social, email marketing, and content marketing.
  • Strong analytical skills with experience in data-driven marketing and ROI optimization.
  • Proficiency in marketing technology stack, including CRM systems, marketing automation tools, and analytics platforms.
  • Experience with e-commerce platforms, particularly Shopify.
  • Excellent project management skills and familiarity with collaboration tools like Notion.
  • Clear communication and leadership skills, with the ability to influence stakeholders at all levels.
Ideal Candidate

You're a marketing polymath who thrives in a fast-paced environment. You have a keen eye for detail and a talent for seeing the big picture. You're equally comfortable diving into data analytics and brainstorming creative campaigns. Your organizational skills are top-notch, and you have a knack for juggling multiple projects without dropping the ball. You're passionate about e-commerce and stay ahead of the curve on digital marketing trends.