Category Content Strategist

Há 6 dias

São Paulo, São Paulo, Brasil beBeeMarketing Tempo inteiro R$1.500.000 - R$2.200.000
Job Description

We are seeking a skilled Category Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and executing strategies to optimize content and navigation for fashion customers.

Responsibilities
  • Lead experiments to optimize content and navigation for fashion customers;
  • Benchmark best practices with stakeholders and partner teams;
  • Lead Customer Experience (CX) projects in partnership with Product Management team;
  • Lead customer insights research and own action points;
  • Understand customer lifestyles and segmentations, and create testing plans to optimize for engagement;
  • Develop and analyze performance metrics and articulate these into written narratives to drive business decisions;
  • Conduct regular quality control of our website by drawing on quantitative results;
  • Continuously observe industry trends and refresh the website to reflect them;
  • Partner with internal teams on content creation and roadmaps;
  • Develop internal marketing partnerships to address experience gaps and opportunities to leverage value for customers;
  • Drive experiments to continuously improve efficiency of marketing tactics and scale the impacts.
Requirements
  • A day-to-day content manager with expertise in online merchandising, digital marketing and/or e-commerce executing customer-facing online experiences.
  • Highly analytical and able to manage competing priorities simultaneously.
  • Familiarity with A/B testing and statistics.
  • Experience of analytical tools e.g. Excel.
  • Familiarity with traffic metrics and reporting.
  • Knowledge of SQL or other database query language.
What We Offer
  • A dynamic and fast-paced work environment.
  • Ongoing training and development opportunities.
  • The chance to work on high-impact projects that drive business growth.

This is an exciting opportunity for someone who is passionate about marketing and customer experience. If you have a strong understanding of the fashion industry and a proven track record of driving business results, we would love to hear from you.

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