Cloud Marketing Specialist
Há 3 dias
A professional with expertise in Salesforce Marketing Cloud and Data Cloud is sought to execute campaigns, apply segmentation strategies, and manage integrations and automations.
- Plan, configure, and execute multichannel campaigns in SFMC.
- Create personalized journeys in Journey Builder.
- Unify and model data in the Customer Data Platform.
- Build segments based on attributes, behavior, and purchase history.
- Activate audiences in SFMC and connected channels.
- Develop segmentation strategies using SQL, behavioral filters, and demographic data.
- Implement dynamic personalization with AMPscript and/or SSJS.
- Develop and optimize automations in Automation Studio (Data Extract, File Transfer, Scripts, conditional logic).
- Configure and monitor integrations between SFMC, CRM, and other platforms.
- Approximately 2.5 years of hands-on experience with Salesforce Marketing Cloud and practical experience with Data Cloud.
- Strong knowledge of SQL for segmentation.
- Proficiency in Journey Builder, Automation Studio, Email Studio, and Contact Builder.
- Familiarity with AMPscript for content personalization.
- Experience troubleshooting automations, integrations, and multichannel campaigns.
- Ability to work independently, maintaining organization and quality in deliverables.
- Salesforce certifications: Marketing Cloud Email Specialist, Marketing Cloud Administrator, Data Cloud Consultant.
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