
Creative Copywriter
Há 2 dias
Job Summary:
We are seeking a talented Copywriter to develop and manage the creative process with a focus on User-Generated Content (UGC) ads and psychology-based creatives for paid marketing channels.
The ideal candidate has 3+ years of experience in direct response marketing, with a proven track record of creating high-converting ad scripts and campaigns. They should also have expertise in performance analytics tools and proficiency in presenting ideas and outcomes through pitch decks and spreadsheets.
Main Responsibilities:- Manage the full creative process from scripting to final creative to produce high-converting creatives on an ongoing basis.
- Collaborate with the content team to source and manage new content for all marketing channels.
- Drive measurable improvements in core advertising metrics through better creatives.
- Script UGC direct response creatives.
- Analyze data from creative performance on Meta to improve creatives and performance across the portfolio.
- Generate new creative concepts and ideas with the marketing team.
- Conduct strategic research to optimize creative efforts.
- Provide regular creative performance reports.
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