Retail Marketing Executive

2 semanas atrás


São Paulo, São Paulo, Brasil beBeeEfficiency Tempo inteiro R$80.000 - R$101.010
Job Title: Retail Marketing Executive

The primary goal of this role is to ensure the effective management and optimization of retail marketing investments in Brazil.

This entails overseeing permanent and temporary point-of-sale materials, consumer-focused initiatives such as events sponsorship and information-to-consumer (ITC), with a focus on maximizing return on investment (ROI) and efficiency.

Key Responsibilities:
  • Develop and implement strategies to manage ROI and efficiency of key retail marketing investments annually, from planning to execution.
  • Coordinate POSM demand by sales branch, deploying innovative formats, managing production, and ensuring internal distribution of temporary materials.
  • Collaborate closely with brand teams to streamline development processes and minimize write-offs.
  • Manage the multi-branded ITC platform, expanding membership from 25 to 60, while ensuring cost-effective contact and conversion, and maintaining tobacco knowledge through ongoing training.
  • Oversee JTI Consumer Events sponsorships, ensuring compliance, targeted activation, and operational scalability to boost awareness and trial.
  • Prioritize process automation to accelerate speed-to-market and enhance investment efficiency, and manage consumer databases for actionable insights.
  • Recruit, train, engage, and develop talents across locations aligned with business objectives.

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