Senior Lifecycle Marketing Specialist

About the Role

As a key member of our team, you will be responsible for developing and implementing comprehensive lifecycle marketing strategies to engage and retain top talent.

Your Responsibilities

• Define and develop Andela's life cycle stages and strategies for all our talent product offerings.
• Track progress to ensure all campaigns are on-schedule and effectively meeting their goals.
• Owning nurture campaigns for each stage of the community member's journey, including onboarding, training, engagement, and retention.
• Drive focused experimentation and continuous improvement rooted in data to drive outsized results against customer retention, product adoption, advocacy, and expansion goals.
• Develop lifecycle roadmap and pioneer new journeys based on company needs.
• Partner with Brand, Growth, and Product Marketing to create marketing plans that bring the lifecycle of the customer to life.
• Work with the Creative team to make copy and design edits that are optimized for user experience.

Requirements

• 5+ years of digital marketing experience at a software company, marketplace, or startup preferred.
• Experienced carrying out marketing campaigns, including planning, prioritizing, and implementing strategy.
• Highly skilled at writing engaging copy for a technical or developer audience.
• Excellent written and verbal communication skills with a tendency to over-document and over-communicate: we are fully remote, so this is very important.
• Expertise in crafting marketing personas and targeting them with personalized content.
• Diligent and determined, with the ability to multitask in a dynamic, fast-paced environment.
• A data-driven and customer-centric approach with the ability to test and measure the intangible (engagement, sentiment, etc.).
• Curious, humble, and willing to learn/grow. We need confident and capable leaders who want to help each other succeed as much as they want to help our talent succeed.

ExpectationsIn the first week

• Onboard and integrate into our organization.
• Learn about our existing business and community initiatives.
• Become acquainted with your peers, teams, stakeholders, and your initial goals.

In the first month

• Start collaborating closely with the community, talent marketing, product, learning, and talent operations teams to familiarize yourself with our goals, roadmap, and processes. Note any observations.
• Get onboard with our martech stack and learn about our channels and audiences.
• Investigate and understand our automation and communications map.

In the first three months

• Deliver your near to mid-term roadmap.
• You should be in a rhythm of delivering on key tasks throughout the business by now (communications requests, life cycle strategies).

In the first six months

• Talent onboarding and engagement levels are rising with clear and visible activity happening across all community channels.
• You have partnered with the Regional Marketing Leaders, Talent Partnerships, Talent Operations, and Growth teams across all focus areas, and they are in-sync working with you and your team to define community marketing initiatives and campaigns up-front as well as monitor and gauge their success over time.
• You own our omni-channel platform and started AB testing campaigns for strategic acquisition and onboarding sequences.

In the first year

• Deliver, deliver, deliver You are a trusted and highly valued member of our team and the business relies on you to consistently shepherd the release of high-quality products that our community loves.
• Continuously strive to scale and improve our communications and processes, meeting the growing needs of the business and our users.

Benefits

• Fully Remote work culture - we hire globally and all of our roles are fully remote.
• Bring your own device stipend - buy your own laptop with funds from us.
• Quarterly work from home stipends.
• Flexible working hours.
• Equity (as a part of compensation package).
• Healthcare, 401k / pension (US only).
• Andela Affinity Groups.
• Growth & development paths.
• Generous Paid Time Off, Parental Leave, Compassionate Leave.
• And more to come We're on a journey.

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