Sports Lifecycle Marketing Lead

Há 9 horas

São Paulo, São Paulo, Brasil beBeeMarketing Tempo inteiro US$90.000 - US$120.000

As a key player in the entertainment industry, we're seeking an innovative and strategic marketer to spearhead our sports lifecycle marketing efforts for Prime Video's LATCANZ Region. This exciting opportunity involves driving customer growth and engagement through multi-channel marketing initiatives, collaborating with global colleagues, and leading cross-functional programs to support the expansion of sports programming.

Main Responsibilities:
  • Owning the lifecycle marketing strategy for sports-driven customers, including season launch support, customer onboarding, in-season engagement, and churn prevention.
  • Developing and executing campaign creation and execution plans, managing inputs such as targeting, messaging, localization, creative assets, and planning.
  • Implementing new outbound and out-of-app best practices, driving scalability and automation across LATCANZ.
  • Ensuring campaign quality assurance and approval, meeting the highest standards across all marketing channels.
  • Analyzing data, providing recommendations, and partnering with Business Intelligence to understand advanced campaign performance.
  • Collaborating with other channel leads, peers in regions within Prime Video, and Amazon teams to ensure key launches and partnerships are supported.
  • Working closely with Product Teams to drive automation across campaigns for customer retention.
Requirements:
  • 5+ years of professional non-internship marketing experience.
  • Experience building, executing, and scaling cross-functional programs or marketing campaigns from concept to completion.
  • Data manipulation skills using Excel or Tableau (data manipulation, macros, charts, and pivot tables).
  • Experience in digital marketing and content production timelines and process.

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