Market Intelligence Specialist

1 dia atrás

Rio de Janeiro, Rio de Janeiro, Brasil beBeeResearch Tempo inteiro R$90.000 - R$120.000

Job Title: Consumer Research Manager

We are seeking an experienced Consumer Research Manager to lead diverse research projects in Latin America.

Key Responsibilities:
  • Liaise with the regional team to ensure timely project execution and high-quality results.
  • Conduct ad-hoc research projects on brand metrics, user profiles, U&As, and publicity pretests.
  • Collaborate with Go-to-market managers to understand their needs and propose research scope and methodologies.
  • Develop a deep understanding of LatAm markets and brands through desk research.
  • Conduct in-depth interviews with drivers, couriers, cargo truckers, or passengers, and moderate focus groups when needed.
  • Work closely with the marketing analytics team to provide a comprehensive market overview and identify opportunities.
  • Produce insightful reports and present them through formal presentations or workshops to deliver actionable next steps for stakeholders.
  • Manage relationships with vendors, contracts, POs, and others.
Requirements:
  • A minimum of 5 years of experience in consumer research leading quantitative projects (Brand health trackers, NPS surveys, pretests, MaxDiff, Choice-based modeling, etc).
  • Agency Market Research experience of at least 2 years.
  • Basic knowledge of qualitative research (ethnographics, in-depth interviews, focus groups).
  • Proficient survey design skills.
  • Ability to manage medium/large data sets in Excel using Pivot tables.
  • Proven expertise in producing insightful reports and socializing them with senior audiences.
  • Excellent English level.
  • Knowledge of R or Python programming languages.
  • Experience with Tableau or Power Bi.
  • General understanding of South American Markets (Brazil, Chile, Peru, among others).

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