Global Education Sales and Marketing Director
Há 2 dias
Bayswater Education is a renowned provider of high-quality educational experiences, dedicated to empowering individuals from diverse backgrounds through its network of global centres. We are passionate about fostering communities of lifelong learners, driven by a commitment to excellence and innovation.
As a Global Education Sales and Marketing Director, you will be responsible for delivering the adult, junior, and group sales targets for Brazil, working closely with the Regional Sales Director. Key responsibilities include:
- Contributing significantly to the development and implementation of the Bayswater Education Sales and Marketing strategy
- Building and enhancing relationships with regional agent partners to maximize recruitment opportunities
- Supporting regional agents with their enquiries and ensuring prompt responses to new enquiries and bookings
You will also be responsible for training new and existing partners on the Bayswater portfolio and all products, as well as working closely with the admissions team to ensure accurate information is provided for new student bookings and effective customer service is delivered to our partners.
Sales Responsibilities
- Help deliver the annual sales plan to achieve the regional Bayswater student recruitment target
- Work with other Bayswater team members to ensure effective cross-selling and successful and profitable agent management
- Support the development of year-round group programs
- Identify the right centres, pricing structure, and programs necessary to develop a successful summer camp business for Bayswater
Marketing Responsibilities
- Leading on country marketing initiatives and contributing to business development
- Work closely with the Bayswater Marketing team to ensure promotional messages for Bayswater are effectively tailored to the markets covered, on-brand, and sales-focused
- Monitor and report back on market and competitor developments and trends to inform Group sales and marketing strategy and the development of Bayswater Education
Performance Measures
- Achievement of the regional sales target for recruitment of Bayswater Education and English in Cyprus students
This role requires excellent written and spoken English and Spanish, a Bachelor's degree, and experience in a similar role, preferably in the EFL/ESL Industry or Hospitality Industry. You should have strong commercial, target-oriented, and result-driven skills, with excellent understanding of international markets, agent relationship management, and communication skills. The ideal candidate will thrive under pressure, meet deadlines, and possess a proactive approach to problem-solving.
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