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Director of Digital Growth
3 semanas atrás
This role is a high-impact position that requires a strategic, analytical, and hands-on leader to define and execute user acquisition strategies.
Main Responsibilities:- Create and implement user acquisition plans that drive measurable growth and align with business objectives.
- Lead a team of skilled professionals in campaign planning, execution, and optimization.
- Identify and test new channels, partnerships, and ad formats to diversify acquisition efforts.
- Budget and optimize affiliate programs to maximize ROI and scale efficiently.
- Collaborate with product, data, and creative teams to improve conversion rates, onboarding, and early retention.
- Evaluate messaging, creatives, and promotions for effectiveness and alignment with acquisition goals.
- Analyze and report key metrics, including CAC, LTV, ROAS, and Payback, using data to inform decisions.
- Proven experience leading user acquisition strategies for digital products or app-first businesses.
- A deep understanding of paid media channels, including Google Ads, Meta Ads, Programmatic, and ad networks.
- A data-driven mindset with experience monitoring and optimizing metrics like CAC, LTV, ROAS, and Payback.
- Leadership experience, capable of mentoring a team and collaborating across functions.
This is a unique chance to join a team at the forefront of digital marketing and user acquisition. As Senior User Acquisition Strategist, you'll play a critical role in driving growth through both paid media and affiliate channels.
This is a high-visibility role for a strategic, analytical, and hands-on leader eager to make a measurable impact. You will have the opportunity to lead and shape the user acquisition strategy for a high-growth digital platform.
We are looking for a skilled professional who can develop and execute user acquisition strategies that drive measurable growth and align with business objectives. If you have a strong understanding of paid media channels and a data-driven mindset, we encourage you to apply.
