Operations Expert for Lifecycle Marketing

Há 24 horas

São Paulo, São Paulo, Brasil beBeeMarketing Tempo inteiro R$54.000 - R$93.000

Lifecycle Marketing Operations Specialist Job

Job Description:

This is a one-year contract position to cover for an employee on leave. As the Lifecycle Marketing Operations Specialist, you will be responsible for streamlining tools, automating smarter, and turning strategy into seamless execution.

  • Own the setup, quality, and performance of transactional and API-triggered communications, ensuring high standards with zero errors
  • Design, test, and launch campaigns across email, push, and in-app channels with a focus on technical excellence and business impact
  • Translate audience strategies into actionable segmentation logic and automation within platforms like Braze and other martech tools
  • Identify opportunities to optimize how we use marketing technology to drive acquisition, retention, and reactivation
  • Lead QA for Lifecycle campaigns and troubleshoot bugs or blockers with minimal oversight
  • Collaborate across teams to implement recommendation models and other dynamic personalization strategies
  • Reconcile and analyze cross-platform data to validate performance, improve targeting, and unlock new insights
  • Drive system improvements and process documentation to keep our tech stack—and team—running efficiently
Required Skills & Qualifications:
  • 2+ years of hands-on experience in marketing technology or CRM operations
  • Expertise in email service platforms like Braze or HubSpot, with a deep understanding of segmentation and automation
  • Working knowledge of HTML, CSS, and SQL with the ability to troubleshoot and customize independently
  • Strong Excel skills (pivot tables, VLOOKUP, SUMIFS) and comfort navigating complex data sets
  • A knack for turning technical challenges into simple explanations for non-technical partners
  • Experience designing and analyzing A/B tests with a focus on lifecycle metrics like CTR, opt-outs, and conversion
  • Clear, confident communication style and proven success working cross-functionally with Engineering, Product, and BI
  • B2C marketing experience is a strong plus
Benefits:

We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics.

Others:

We're looking for the right person, not the perfect series of checkboxes. If you're not 100% sure about potential fit, we still encourage you to apply.

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