DeFi Marketing Director

Há 2 dias

Rio de Janeiro, Rio de Janeiro, Brasil beBeeMarketing Tempo inteiro US$90.000 - US$120.000
DeFi Marketing Director

The ideal candidate will be responsible for leading our marketing efforts, developing and executing strategies to drive growth, and overseeing the entire marketing department.

Job Description:

We are seeking a highly skilled and experienced DeFi marketing director to lead our global marketing strategy. The successful candidate will be responsible for setting and executing performance-driven campaigns that deliver measurable results. This is a strategic and operational role for a proven leader who understands performance marketing at scale.

  • Leadership & Strategy:
  • Lead the entire marketing department, including Paid Media, Organic Growth (Content, SEO, Social), and Affiliate Marketing
  • Define and drive the overarching marketing strategy aligned with business goals
  • Build, coach, and scale a high-performing team of marketers, creatives, and strategists
  • Collaborate with Sales, Product, and Operations to ensure alignment on funnel performance and customer lifecycle optimization
  • Paid Media:
  • Oversee ad spend across Meta, Google, YouTube, and native platforms
  • Ensure profitability and scalability of campaigns with strong ROAS
  • Leverage direct response copywriting and funnels to drive conversions and LTV
  • Organic Growth:
  • Develop content strategies that grow brand visibility and thought leadership
  • Oversee SEO strategy and execution, including traffic growth and keyword positioning
  • Align content with sales and educational objectives
  • Affiliate & Partnerships:
  • Build and optimize a high-performing affiliate program using industry best practices and tracking platforms
  • Recruit top-tier partners and JV opportunities within the financial/crypto ecosystem
  • Ensure compliance, alignment, and performance tracking across affiliate efforts
  • Analytics & Optimization:
  • Own marketing KPIs: CAC, LTV, ROAS, CPL, churn rate, etc
  • Implement robust reporting systems and data dashboards
  • Lead weekly/monthly performance reviews and iterative strategy adjustments

Requirements:

The ideal candidate must have:

  • 10+ years in performance marketing, with at least 5 years in a leadership/executive role
  • Demonstrated ability to lead and scale marketing teams in a fast-growth environment
  • Strong background in affiliate marketing and strategic partnerships
  • Excellent communication, leadership, and decision-making skills
  • Experience with analytics tools (Google Analytics, Meta Ad Manager, Hyros, etc)

Benefits:

As a valued member of our team, you can expect:

  • Competitive salary package
  • Full-time employment with flexible work arrangements
  • Unlimited paid time off
  • Supportive, dynamic culture with team members worldwide

This is an exciting opportunity to join a cutting-edge organization shaping the future of DeFi finance.

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