Senior Marketing Director Position Available

Há 3 dias


Rio de Janeiro, Rio de Janeiro, Brasil beBeeMarketing Tempo inteiro US$1.200.000 - US$1.500.000
Executive Marketing Director Sought

We're seeking a forward-thinking Executive Marketing Director to spearhead our global marketing strategy, oversee performance across multiple channels, and drive measurable growth in engagement, conversions, and revenue.

Main Responsibilities:
  • Leverage your expertise to lead the entire marketing department, encompassing Paid Media, Organic Growth (Content, SEO, Social), and Affiliate Marketing
  • Develop and execute an overarching marketing strategy aligned with business objectives
  • Foster, coach, and scale a high-performing team of marketers, creatives, and strategists
  • Collaborate with Sales, Product, and Operations to ensure alignment on funnel performance and customer lifecycle optimization
Paid Media Strategy:
  • Oversee 7-figure/month ad spend across Meta, Google, YouTube, and native platforms
  • Evaluate profitability and scalability of campaigns, ensuring strong Return on Ad Spend (ROAS)
  • Utilize Agora-style direct response copywriting and funnels to drive conversions and Lifetime Value (LTV)
Organic Growth Strategies:
  • Formulate content strategies that amplify brand visibility and thought leadership across YouTube, LinkedIn, Twitter/X, and emerging platforms
  • Develop and implement SEO strategy, focusing on traffic growth and keyword positioning
  • Ensure content aligns with sales and educational objectives
Affiliate & Partnerships:
  • Establish and optimize a high-performing affiliate program using industry best practices and tracking platforms
  • Recruit top-tier partners and Joint Venture opportunities within the financial/crypto ecosystem
  • Guarantee compliance, alignment, and performance tracking across affiliate efforts
Data-Driven Decision Making:
  • Oversight of key marketing metrics: Customer Acquisition Cost (CAC), LTV, ROAS, Cost per Lead (CPL), churn rate, etc.
  • Implementation of robust reporting systems and data dashboards
  • Weekly/Monthly performance reviews and iterative strategy adjustments


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