Growth Manager
2 semanas atrás
Who we are:
Join the team at Manukora; the #1 Manuka honey in the USA, with operations in New Zealand and the United States.
We have a rapidly growing team globally to support our growth in DTC, and wholesale channels. This role will be reporting to our Senior Growth Manager who is based between the UK & NZ, and will work cross-functionally to oversee operations of our online sale channels (Shopify, Amazon) and assist with acquisition marketing.
Founded in 2015, Manukora has become synonymous with high-quality, ethically sourced Manuka honey.
Our mission is to treat the world with natural goodness and we specialize in the best-tasting honey on the planet, known as “Honey With Superpowers™“. This creamy caramel super honey contains unique antioxidants, prebiotics, and a special antibacterial compound called ‘MGO’.
Our values guide the way we operate and represent what is important to us:
- Give it everything - We work hard to deliver outstanding results. We continuously strive to improve personally, as a team, and as an organization.
- Nurture relationships - We are a relationship-first organization. We consistently go above and beyond to build meaningful relationships with our customers, suppliers, team and community.
- Live in balance - We believe life is best lived when balancing ambition, relationships, enjoyment and health.
- Champion nature - We are committed to doing business in a way that maintains and restores the natural function and beauty of our planet.
The Role: Growth Manager
We are seeking a highly motivated and results-driven Growth Manager with a proven track record in the DTC/CPG industry to accelerate our e-commerce success. As a key member of our growing team, in this role, you will manage, execute, and lead the e-commerce strategy across our online sales channels and platforms (Shopify, and proprietary software).
You will work closely with our Senior Growth Manager on acquisition marketing, assist in media buying, manage sprint plans, and prepare performance reports across various ad platforms. We’re seeking a detail-oriented operator with a keen understanding of the DTC/marketplace platforms and the paid acquisition landscape.
Responsibilities:
- Oversee operations of our Shopify store, including site maintenance, homepage/product launches, and integrations with other platforms.
- Consistently consider the entire customer journey when planning strategies to increase conversion. Including the development of landing pages, A/B and multivariate testing to improve campaign efficiency and performance.
- Working with Senior Growth Manager on all aspects of acquisition marketing inclusive of SEM, affiliate/partnerships, with a primary focus on paid social media planning/buying.
- Collaborate with other departments (e.g., sales, finance, product development) to ensure all digital execution requirements are fulfilled.
- Manage testing calendars and creative testing sprint plans, and prepare performance reporting.
- Ideally, this role will also take control of our Amazon marketplace marketing operations.
Requirements:
- Fluent English proficiency
- 2+ years of e-commerce experience, with a proven track record of success in a high-growth DTC environment, ideally within the CPG industry.
- In-depth understanding of the DTC landscape and its key success measurements such as CAC, LTV, CVR, and Cohort Analysis.
- Experience working with consumer packaged goods (CPG) brands, with a passion for building strong brand equity.
- Demonstrated expertise in paid media tools (e.g., Meta Ads Manager, Google Ads), strongly emphasizing paid social media planning/buying.
- Proficiency in website analytics tools (e.g., Google Analytics) and experience optimizing websites for conversion.
- Experience with CMS and digital marketing tools such as Shopify, A/B Testing Tools (Intelligems), Creative Analysis Tools (Motion), Landing Page Builders (Replo), and others.
- Strong analytical skills and data-driven decision-making capabilities.
- Experience leading relationships with external agencies and internal partners to deliver results.
- Exceptional attention to detail, combined with strong organizational, planning, and time management skills.
- Growth mindset, self-starter mentality, and the ability to thrive in a fast-paced, collaborative environment.
What's in It for You?
- A remote working environment, offering flexibility and work-life balance.
- An immensely strong company culture, enforced through the hiring process, ensuring values alignment and fostering a highly collaborative team environment.
- A mission-driven approach to treat the world with natural goodness - this permeates through every aspect of our work.
- The opportunity to work with passionate, high-growth, business-minded colleagues, fostering professional growth and development.
- Exposure to growth and retention marketing strategies in a fast-growing direct-to-consumer (DTC) US-based business, providing invaluable learning opportunities and skill development.
How To Apply:
Please send us an email at marlen@manukora.com with a few lines about why you're excited about this role, and please mention where you are currently based.
- Attach your resume: Let it showcase your journey and skills.
- Email Only: We're all about direct connections. Please submit your application via email – LinkedIn applications won't be considered.
- Important: Ensure that your resume and application email are both in English. Include the role you're applying for in the subject line of your email.
Tomorrow depends on what we do right today. Apply now
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