Senior Manager

**Your wellbeing, our mission. Join a company shaping a healthier world.**

**GET TO KNOW US**

At Wellhub we're revolutionizing workplace wellness. Our platform connects employees worldwide to the best partners for fitness, mindfulness, therapy, nutrition, and sleep—all in one simple subscription. Headquartered in NYC with team members in 11 countries, we're on a mission to make every company a wellness company.

We believe work should be fulfilling, inspiring, and balanced. Here, you'll find a team that values wellbeing, collaboration, and different perspectives, where passion and creativity push boundaries to create real impact. Your contributions will help shape a healthier, more balanced world for you and millions of people globally.

**Join us in redefining the future of wellbeing**

**THE OPPORTUNITY**

We are hiring a **Senior Manager - B2B Marketing Operations** to our **Marketing Ops** team in **São Paulo**

We're looking for a strategic and experienced Senior Manager of Marketing Operations to own, optimize, and scale the engine that powers our global B2B revenue marketing team. As the leader of our marketing operations function, you will be responsible for the processes, technology, and data that enable the marketing team to achieve its goals efficiently. You will run a world-class marketing technology stack, ensure data is clean and actionable, and build scalable processes that drive measurable business growth. This role requires a deep understanding of the B2B Marketing and Sales funnel management strategy and martech landscape, a passion for process optimization, and the ability to act as a strategic partner to revenue marketing leadership. You'll be a key collaborator, working across marketing, sales, analytics, and engineering to maintain a top-notch foundation for marketing excellence.

**YOUR IMPACT**
- Build the Marketing Engine: Own the vision for our B2B marketing operations function, maintaining the systems and processes that allow the marketing team to scale effectively.
- Technology & Strategy: Lead the strategic planning, management, and optimization of the marketing technology roadmap, ensuring it aligns with business objectives. Oversee the entire martech stack, from vendor selection and procurement to implementation, integration, and user adoption.
- Process & Automation: Design, manage, and optimize core marketing processes, including lead management (scoring, routing, nurturing), campaign execution workflows, and data governance. Identify and implement automation opportunities to improve efficiency and effectiveness.
- AI & Innovation: Act as the team's primary evangelist for AI in marketing; identify, evaluate, and implement AI-powered tools and strategies to drive personalization, operational efficiency, and deeper analytics.
- Data & Analytics: Establish and enforce data governance policies to ensure data quality, hygiene, and compliance within marketing systems. Partner with the Analytics team to develop and maintain a robust marketing analytics framework, including dashboards and reports to track key performance indicators (KPIs) like lead-to-revenue funnels, campaign attribution, and database health.
- Cross-Functional Leadership: Collaborate with marketing, sales, product, and engineering teams to define requirements for new marketing capabilities and integrations. Act as the primary point of contact for marketing technology issues, ensuring swift resolution and clear communication to stakeholders.
- Performance Measurement: Analyze marketing performance and operational metrics to identify trends, bottlenecks, and areas for improvement. Communicate insights and results to stakeholders at all levels (including the Martech Senior Director and, at times, Marketing, Sales and Engineering VPs).
- Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life wellness.

**WHO YOU ARE**
- Experienced Marketing Operations Leader: Previous experience in marketing operations, martech, or a related field, with a bachelor's degree in Marketing, Engineering, Business Administration, or a related field, and a proven track record of building and scaling a marketing operations function.
- Strategic Thinker: Ability to translate business goals into actionable strategies, operational processes, and technology roadmaps. Excellent problem-solving and analytical skills.
- Data-Oriented: Strong understanding of data's role in marketing and on key concepts like lead management funnels, data pipelines, attribution modeling, as well as data privacy regulations (e.g., GDPR, CCPA).
- Expert in Project & Process Management: You possess strong project management skills with a proven ability to manage complex initiatives from scoping and planning through to execution and deliver