Associate Representative, Lead Generation

**Our Purpose**
- Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential._

**Title and Summary**

Associate Representative, Lead Generation

Job Title: Associate Representative, Lead Generation, (Business Development Representative ‘BDR’), LAC, Mastercard Services

Locations: Sao Paolo, Brazil; Mexico City, Mexico; Bogota, Colombia

Job Summary: Mastercard offers an expansive, diversified portfolio of value-added services to power growth for our partners by making commerce smarter, more personal, and more secure. Mastercard Services is a fast-growing, key differentiator for Mastercard, powered by proprietary data, advanced technology and modeling, and unique expertise. This BDR role will play a crucial part in driving our business growth.

This role will be exposed to the broad Mastercard Services product set and collaborate with cross-functional teams, including Business Development and the Services B2B Marketing team of which this role is part of.

Key Responsibilities:
Inbound Lead Processing: Understand and process inbound leads to ensure they are accurately categorized and routed to the appropriate sales teams for timely follow-up and conversion

Collaboration: Work closely with the sales, marketing, and product teams to align prospecting efforts and messaging with overall business goals and marketing campaigns. Provide feedback on lead generation processes and suggest improvements.

Data-Driven Approach: Utilize data and analytics to track and measure the effectiveness of prospecting strategies. Adjust tactics based on performance metrics to optimize outreach efforts.

CRM Management: Maintain accurate and up-to-date records of all prospecting activities and lead interactions in the CRM system (e.g., Salesforce). Ensure data integrity and consistency.

Continuous Learning: Stay informed about industry trends, Mastercard Services' product offerings, and competitive landscape. Participate in ongoing training and development to enhance sales skills and product knowledge to understand relevance of our solutions to potential clients and tailor messaging accordingly.

Reporting: Prepare and present regular reports on lead generation activities, campaign effectiveness, and business impact to the BDR Manager and senior leadership.

Sales Meeting Participation: Participate in and lead initial discovery calls with potential customers to effectively understand needs and showcase Mastercard solutions.

About You - Qualifications:
Fluency in English, Portuguese, and Spanish is required to effectively communicate with our clients and prospects as the role will have responsibility for all Latin American countries

Equivalent business development experience, preferably in SaaS and/or within a global organization

Excellent verbal and written communication and interpersonal skills

Understanding of outbound prospecting / ‘hunting’ tactics and inbound/outbound sales processes.

Proficiency in CRM systems (ideally experience with Salesforce) and sales enablement tools like Outreach.io, ZoomInfo, and LinkedIn Sales Navigator.

Ability to work independently as a problem-solver and contribute as part of a team.

Strong collaboration skills to work effectively with cross-functional teams including our B2B sales and marketing teams

Strong analytical skills to assess performance metrics and make data-driven decisions.

Adaptability to changing business needs and priorities and ability to quickly come up to speed on new product areas and industries quickly

Attention to detail, and ability to multi-task in a fast-paced, deadline-driven environment

Agile, creative, and flexible thinker that enjoys responding rapidly to shifts in macro and microeconomic trends that affect prospect companies

Our Purpose: Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart, and accessible. Our technology and innovation, partnerships, and networks combine to deliver a unique set of products and services that help people, businesses, and governments realize their greatest potential.

**Corporate Security Responsibility**

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must