Web & Digital Analytics Lead

The **Global Web Data Layer lead **is responsible for the web analytics strategy for our CPG business segments in line with business requirements and goals. This comprises the architecture and successful implementation of tagging and analytics for the sites in scope, collaborating with the development, business and agencies’ teams, and ensuring the right downstream integration with the relevant consumer data platforms (CRM, CDP, DMP ). The analytics specialist also reviews the existing implementation of tags with the goal to meet standards and best practices. Continuously ensures that the various teams uses the same tooling and additional delivers analytics in a reliable, scalable and sustainable way. Analysis and building Tag Solutions for our consumer facing websites will be part of the daily routine. Role holder directs and supervises delivery from partners to ensure smooth delivery of the Mars consumer facing & web experiences.

**What are we looking for?**:
A passionate and digital expert in the field of consumer websites analytics and tagging who can lead our CPG branded website analytics strategy and operations.
- Expert (5 years+) in websites analytics implementation and tagging with the solutions "**Google Analytics" **and "**Google Tag Manager"** - knowledge of Drupal/Acquia analytics and technologies is a plus.
- Experience as product manager, business analyst, developer or any other relevant role delivering public facing websites for business brands, ideallyin an international and CPG context.
- Experience collaborating and operating in a agile approach (SCRUM, LeSS...)
- Extensive knowledge of digital marketing concepts.
- Experience with consumer data platforms such as CRM, CDP, DMP is appreciated.

**What will be your key responsibilities?**:

- Develop web measurement strategies to track all marketing efforts in Google Analytics based on Segments needs and goals.
- Create and maintain standards in Google Analytics and Google Tag Manager
- Create custom behavior insights at different phases of the customer journey in brand & marketing & ecommerce websites
- Create accurate reports that will be provided to Leadership Team to help make marketing decisions
- Create, configure, and manage all existing and new GTM containers and implement all tags, triggers and variables to capture most relevant website data
- Drive insights from: active users, audiences, bounce rate, session duration, transactions, revenue, conversion, and all other e-commerce insights
- Work with the website development team to ensure proper placement of any new GTM containers
- Design, optimize and create our tagging architecture within Google Analytics 360 and Google Tag Manager
- Ability to identify data quality issues and work to resolve data quality issues
- Research and answer all questions when there are unexpected changes in traffic, revenue, etc. from the different sources
- Create and manage all automated reports that are sent daily using Google Data studio / Microsoft Power BI or similar tools.
- Evaluate and recommend data tracking technology that to help support business initiatives
- Track changes in the digital marketing industry that will affect 3rd party tagging and web analytics
- Ability to support the overall web analytics and insights vision, working closely to structure measurement frameworks, KPI’s, and analysis deliverables

**What can you expect from Mars?**:

- Work with over 130,000 like-minded and talented Associates, all guided by The Five Principles.
- Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
- Best-in-class learning and development support from day one, including access to our in-house Mars University.
- An industry competitive salary and benefits package, including company bonus.