Brazil Marketing Manager

The Brazil Marketing Manager helps drive local marketing strategy, leads campaign development and execution, as well as drives cross-functional projects for the market. This role will work closely with product, operations, comms teams locally and globally to develop market level strategies in Brazil that will help Resso grow its brand and business.
This is a pivotal role in the team, and will require a deep understanding of consumer marketing techniques and principles, with a particular focus on audience insights, campaign strategy & planning, project operations, and execution & reporting. The Marketing Manager will work with Global Marketing Team to identify key priority campaigns and marketing initiatives to drive long term growth for the business. This role will need to lead and coordinate with internal stakeholders as well as agencies and partners to develop campaigns and strategies to grow Resso. This is a important marketing role with scope over all aspects of the consumer brand and funnel.

**Responsibilities**:

- Execute music marketing plans to support the growth of the Music business of Resso in Brazil. Deep knowledge and understanding of product marketing launches, value proposition, and strategic partnerships.
- Promote products and their features to Resso’s target audience, understanding its key features that will attract customers and creating marketing campaigns for it. Develop and execute measurable, multi-channel go-to-market campaigns for product launches.
- Developing and executing overall strategic partnerships strategy for Brazil.
- Manage all social media channels, content and influencers.
- Own annual marketing plans, including social media, partnerships, cobranding, media campaigns (on/off), creating value propositions, likebilities campaigns, product marketing campaigns, among others.
- Building, managing and reporting on yearly, bi-annual and bimonthly budgets.
- Collaborating with global marketing, product, operations and other cross-functional teams to develop impactful projects beyond the marketing organization
- Analyzing the effectiveness of marketing campaigns and activities to better optimize budget & performance, draw insights, and communicate data-driven, actionable takeaways that support the business goals.
- Management of external partners, including - but not limited to - creative, media and social media agencies to guarantee both the execution of the brand's always on on proprietary channels and the development of brand/product campaigns and sponsorships.
- 6+ years’ work experience in marketing at tech companies is highly preferred, especially experience from building high level strategies to campaign development and media management
- Appetite to learn more about and innovate within, the full marketing lifecycle including devising, creating, executing, and tracking consumer paid advertising campaigns to drive key brand metrics. Nice to have experience with product marketing.
- Data and Insights driven, ability to synthesise data into strategy and execution.
- You have excellent knowledge of the digital advertising industry.
- Thorough understanding of the full funnel of consumer marketing including Owned, Earned and Paid strategy and execution.
- A keen interest in brand and business development, including commercial and brand partnerships.
- Thorough knowledge of major music streaming platforms.
- Exceptional attention to detail and ability to prioritise and delegate.
- Ability to perform to a brief, executing to a high standard.
- Excellent written and presentation skills & negotiation skills, and leadership ability.
- Fluency in English is mandatory