SEO Manager

**SEO Manager**

**Location**:Remote (Latin America, US time zones)

**Salary Range**: $1,500 - $3,000 USD per month (based on experience)

**Employment Type**: Contract (Flexible Monthly Agreement)

**About French Florist**

French Florist is a leading luxury floral brand focused on providing premium floral arrangements while expanding its presence across the US. As we scale our operations through a franchise model and direct-to-consumer e-commerce, we are investing in a world-class marketing team to drive organic growth, brand authority, and customer acquisition.

We are seeking an SEO Manager who can own and execute a holistic SEO strategy—integrating technical SEO, on-page optimization, content strategy, link-building, and conversion optimization—to replace or complement our current agency-driven SEO model and significantly increase our organic search performance.

**Role Overview**

As an SEO Manager, you will lead our organic growth strategy, implementing cutting-edge SEO practices to improve search visibility, drive traffic, and maximize conversions. You will work cross-functionally with content, design, development, and marketing teams to ensure best-in-class SEO execution.

This role is ideal for a highly strategic, hands-on SEO leader who thrives in a fast-paced, results-driven environment and understands how to scale SEO for a high-growth brand.

**Key Responsibilities**

**Strategic Leadership & Execution**
- Develop and execute a comprehensive SEO strategy to drive significant and sustainable organic growth.
- Own technical SEO, on-page SEO, content SEO, and off-page SEO (link-building) to improve search rankings.
- Conduct in-depth keyword research, competitive analysis, and SERP landscape assessments to identify high-impact opportunities.
- Define SEO KPIs, benchmarks, and reporting processes to track organic performance and continuously optimize efforts.
- Build a content strategy optimized for search intent, leveraging AI-driven insights, entity-based SEO, and structured data implementation.

**Technical SEO & Optimization**
- Conduct and manage site audits to improve indexing, crawl efficiency, and overall site health.
- Optimize site structure, URL taxonomy, internal linking, and schema markup for search engine visibility.
- Improve page speed, Core Web Vitals, and mobile usability to enhance SEO performance and UX.
- Ensure website responsiveness across all devices for a seamless and engaging user experience.
- Collaborate with developers to implement SEO-friendly code, structured data, and technical fixes.

**User Experience (UX) & Information Architecture**
- Optimize navigation structure and user flow to improve conversion rates and reduce bounce rates.
- Develop and refine sitemaps, wireframes, and content hierarchies to create intuitive website experiences.
- Leverage data-driven insights to map user journeys and optimize landing pages for search visibility and engagement.

**Content Optimization & Link-Building**
- Work closely with content writers to optimize blog posts, category pages, and product descriptions for SEO.
- Develop a high-authority link-building strategy, securing quality backlinks through partnerships, PR, and content syndication.
- Implement SEO-driven content frameworks, including topic clusters, pillar pages, and FAQ-rich snippets.

**Cross-Team Collaboration & SEO Education**
- Train and educate teams on SEO best practices, ensuring SEO is deeply integrated across marketing and development.
- Stay ahead of algorithm updates, industry trends, and AI-driven SEO advancements, adapting strategies accordingly.

**Requirements & Qualifications**
- 5+ years of SEO experience, preferably with e-commerce, luxury brands, or franchise-based models in the US market.
- Deep expertise in technical SEO, on-page optimization, content strategy, and link-building at scale.
- Proven track record of SEO success, including ranking improvements, organic traffic growth, and revenue impact.
- Strong proficiency with SEO tools (Google Analytics, Google Search Console, Ahrefs, SEMrush, Moz, Screaming Frog, etc.).
- Experience with site migrations, domain authority growth, and multi-location SEO strategies.
- Basic knowledge of HTML, CSS, and JavaScript (not required but a strong plus).
- Strong analytical skills with the ability to turn data into actionable insights.
- Comfortable working in a fast-paced, high-performance team with a strong focus on growth.

**Why Join Us?**
- Own the SEO strategy for a high-growth luxury brand with massive market potential.
- Work in a dynamic and entrepreneurial environment with a forward-thinking marketing team.
- Have a direct impact on brand visibility, lead generation, and revenue growth.
- Opportunity for career advancement as we scale into new markets and franchise locations.
- Competitive compensation with flexibility in work arrangements.

Pay: R$8,084.40 - R$16,168.80 per month

Work Location: Remote