Field Digital Senior Analyst, Latam

Job Category

Marketing & Communications

Job Details

**About Salesforce**

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place Agentforce is the future of AI, and you are the future of Salesforce.We are looking for a Sr. Inbound Marketing Analyst to join our Growth Marketing team in LATAM. This role is responsible for leading strategies that drive organic growth, content excellence, and lead nurturing, ensuring our digital presence attracts, engages, and converts the right audience.

As a senior analyst, you will manage our inbound channels (blog, SEO, website content, and marketing automation flows), collaborating closely with paid media, product marketing, and sales development teams. The position requires strategic vision, hands-on execution, and strong analytical skills to connect inbound efforts directly to pipeline generation.

Key Responsibilities
- Plan and execute inbound marketing campaigns focused on pipeline contribution.
- Manage and optimize SEO strategy to increase organic visibility and traffic.
- Lead the blog and editorial calendar, ensuring alignment with campaigns and brand positioning.
- Design and optimize lead nurturing flows in collaboration with Demand Gen.
- Monitor KPIs (traffic, engagement, conversion), prepare reports, and propose improvements.

**Requirements**:

- 5+ years of experience in inbound marketing, SEO, or content marketing.
- Strong track record in managing inbound programs with measurable results.
- Solid knowledge of SEO tools (Google Search Console, SEMrush, Ahrefs, etc.) and CMS platforms.
- Experience with marketing automation and CRM integration.
- Excellent communication and writing skills in Portuguese and English; Spanish is a plus.

Nice to Have
- Experience in B2B SaaS or tech companies.
- Familiarity with sales and SDR/BDR processes.
- Ability to lead projects independently and mentor junior team members.

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Accommodations

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Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications - without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.