Conversion Rate Optimization Analyst

Há 3 dias

Sao Paulo, Brasil Azion Technologies Tempo inteiro

**Conversion Rate Optimization Analyst**

Have you ever thought about being part of a global high-tech company, with extremely qualified teams, capable of delivering fantastic results? In our Marketing team you are responsible for communicating this to the world.

You will be responsible for developing and executing actions as well as analyzing and generating insights from different data sources to understand how users behave online, with a view to improving website conversion rates. They will use A/B and multi-variant testing to find the best way to generate more conversions.

You will work in a multidisciplinary and international team, having the opportunity to participate in major projects, propose new ideas, conduct tests, learn, develop and celebrate each and every achievement

**Main responsibilities**:

- Track website browsing behavior, identify opportunities for improvement and recommend ongoing optimizations through AB / MVT testing, heatmaps and user session recording using tools such as Google Analytics, Google Optimize, Google Tag Manager, Hotjar, FullStory, Mixpanel, Segment, Crazy Egg, and PageSpeed Insights;
- Use the data to identify insights to inform hypotheses and test ideas;
- Conceptualize and execute experiment initiatives and implementations of performance optimization and user experience strategies to generate more conversions on the website;
- Define the KPIs of experiments, analyze AB / MVT test results, identify trends related to key audiences involved and create documentation with learnings;
- Identify critical drop-off points, especially in contact and account creation forms, and suggest improvements in order to generate more conversions;
- Interface with the Performance, SEO, Content, Product and Development teams to create action plans;
- Ensure the correct use of CRO (Conversion Rate Optimization) techniques inferring technology and measurement challenges;
- Benchmark and analyze competitors' digital offerings, combos, communications, and consumer behavior.

**Minimum qualifications**:

- Digital Marketing experience, with a focus on continuous experience and conversion optimization (UX, CRO, sales funnel optimization);
- Solid knowledge in Google Optimize, Hotjar, Google Analytics and PageSpeed Insights tools;
- Experience with AB / MVT test development and conversion form optimization;
- Data Driven - You must like numbers and be familiar with data, and must be able to perform analysis independently, generating insights and proposing improvements;
- Analytical and critical thinking;
- Motivated by constant challenges;
- Creative thinking to make quick and effective decisions;
- Advanced English (will work together with North American product team).

**Desirable qualifications**:

- Knowledge in Segment, Mixpanel, FullStory, and Crazy Egg tools;
- Experience with CRM tools (HubSpot);
- Experience in the B2B market;
- Knowledge of the B2B sales funnel;
- Experience in the technology industry;
- Intermediate/advanced Spanish;
- Experience in performance agencies.

Do you want to work, teach and learn at Azion?

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