CRM Analyst

Do you dream of an exciting Marketing role where your work will have a real impact on young people's futures?

EF Language Abroad
is seeking a knowledgeable, hands-on and sales-driven
CRM Analyst
to elevate our program to the next level. Based in our
São Paulo
office and reporting to the
Marketing Coordinator
.

The
CRM Analyst
will play a critical role in boosting our conversion rates by enhancing direct communication strategies with our database. This position is responsible for designing and executing targeted, data-driven campaigns that strengthen customer engagement and drive business growth.

Your main responsibilities are:
Consumer Journey Effectiveness

• Develop, implement, and optimize email marketing and WhatsApp journeys and campaigns using the Salesforce stack, aligned with various existing touchpoints, while leveraging expertise in operationalizing and optimizing AI platforms to enhance campaign performance and personalization.
• Design and execute promotional, transactional, and lifecycle email campaigns.
• Segment database based on customer behavior, demographics, and engagement data to deliver targeted messaging.

Direct Electronic Communication Planning & Execution

• Create and manage the content calendar, ensuring timely and relevant communication with our audience.
• Design and implement personalized campaigns that align with business objectives and customer needs.
• Craft compelling subject lines, copy, and calls to action (CTAs) to drive engagement and conversions.

Performance Analysis & Optimization

• Analyze email campaign performance, including open rates, click-through rates, bounce rates, events generating conversions, and conversions.
• Conduct A/B testing on subject lines, email design, copy, and imagery to continuously improve results.
• Provide insights and recommendations for improving email marketing strategy and content based on performance data.

Requirements:

• Detailed insider knowledge of the market
• B2C marketing experience and working for a fast-paced growth company, preferably international and in a service-oriented sector. Experience in Tourism/Educational sector is preferred.
• A bachelor's degree or equivalent, preferably in marketing, hospitality industry or a related discipline.
• Fluency in both written and spoken Portuguese and English.
• Ability to work under pressure, multi-task, and possess outstanding organization skills.
• Exceptional interpersonal skills and communication skills, so as to be able to deal with a variety of stakeholders.
• Ability to work as part of a team as well as to drive and motivate others.

Why you will love working with us:
More than just a job, we offer a lifestyle. Enjoy performance-based bonuses, a welcoming international environment, and a young, energetic, and collaborative team. You'll have growth opportunities through training and seminars, plus the chance to travel internationally to attend events and visit our campuses. We value your efforts and aspirations, offering real professional development opportunities. Make a real impact by helping to break down language, cultural, and geographical barriers through education. Plus, fun activities like social events, parties, and sports.

About EF Education First
At EF we believe that the world is better when people try to understand one another. Since 1965, we have helped millions of people see new places, experience new cultures, and learn new things about the world and about themselves. Our culturally immersive education programs focused on language, travel, cultural exchange, and academics turn dreams into international opportunities.

When you join EF, you join a multicultural and diverse community working across more than hundreds of schools and offices in 50 countries, all with one shared mission of opening the world through education. Whoever you are, whatever you are passionate about—we welcome you and want you to bring that to work every day. EF is proud to be an equal opportunity employer, and we are committed to inclusion and belonging across race, ethnicity, gender, age, religion, caste, parental status, identity, experience and everything else that makes you unique.

Founded in Sweden in 1965, EF has schools and offices around the world, including hubs in Boston, London, São Paulo, Tokyo, Zürich, and more. Learn more at

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EF is committed to safeguarding and promoting the well-being of children, young people, and vulnerable adults. All candidates go through a rigorous screening and evaluation as part of our recruitment process.