Product Marketing Manager, Core Performance Ads

Há 3 dias

Sao Paulo, Brasil TikTok Tempo inteiro

Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us
At TikTok, our people are humble, intelligent, compassionate and creative. We create to inspire - for you, for us, and for more than 1 billion users on our platform. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make impact happen with a career at TikTok.

**Responsibilities**:

- Be responsible for product marketing of Core Performance products (traffic and conversion campaigns, targeting, in LATAM markets
- Drive growth and adoption of performance products in the market.
- Partner closely with the Sales team to deeply understand user pain points, and business requirements, and prioritize solutions to influence the direction of product development.
- Develop deep relationships and set product priorities with cross-functional teams, in particular marketing and communications in the market. Align activities to create a coherent external narrative.
- Define go-to-market strategy for TikTok's ever-evolving ads product. We are instrumental in setting a go-to-market strategy and ensuring flawless execution and operations against the strategy.
- Build an understanding of the most nascent TikTok advertising products and leverage these products to achieve customer goals.
- Ensure a market-first approach is taken in all go-to-market, identify opportunities to make vertical-based recommendations, and scale these across the sales team

**Qualifications**:
**Qualifications**:

- Bachelor's degree or above.
- 7+ years of product marketing or product management experience with performance ad products.
- 10+ years of experience in the digital advertising industry
- Strong knowledge of sales and marketing processes
- Proven track record of creating value through strategic product marketing, i.e. developing GTM plans, activation strategies, and market research that will bring TikTok's advertising products to life
- A fast learner with a good sense of judgment and original thinking
- A commercial mindset with experience building business cases from market research and analysis
- Excellent communication, organizational and analytical skills
- Logical thinking ability, good teamwork spirit, a strong sense of responsibility, and professionalism
- Courage to challenge, and ability to adjust in a rapidly changing business; insightful and good at independent thinking
- Fluency in English. Spanish is a plus
- Previous experience building and leading teams is a plus

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

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