Head of Programming and Content Strategy

1 semana atrás

Sao Paulo, Brasil Amzn Servicos de Varejo do Bra Tempo inteiro

Relevant senior level experience in content programming, preferably with content subscription services, and/or linear open or pay tv;
- Excellent oral and written communication skills and an ability to influence others;
- Relevant years of experience hiring and managing a team;
- Fluent written and spoken Portuguese and English;
- Excellent communicator both verbally and written with an ability to communicate with all levels in the organization (technical, business, executive).

Job summary
The Amazon Prime Video team is shaping the future of digital video entertainment. Our mission is to offer customers the widest selection of digital video content including Amazon original content and make it trivially easy for them to enjoy it wherever and whenever they want. We are just getting started in Brazil with Prime Video, but have very ambitious goals to become a leading player in the video entertainment industry and delight our customers with a great service and broad content.

We are looking for a versatile Senior Marketing/Content Manager to design and lead PV Brazil Content Strategy, managing a team that includes programming, content development and content acquisition managers, all working in partnership with different stakeholders to develop, negotiate, acquire, categorize, schedule and define launch dates, taking in consideration local customers needs, available content, advertising campaigns strategy and positioning. She/he/they will focus on a long term strategy while contributing for Exclusives, Local originals and regional acquisition strategy. She/he/they must design and execute innovative and effective programming strategies taking in consideration the possible different behavior based on device, calendar events and customer segmentation. She/he/they will lead content consumption research and insights, and general market analysis.

Key job responsibilities
- Create and execute a long term comprehensive content programming strategy to engage customers with Prime Video focused on content launch but not only;
- Set medium and long term goals and KPIs for content performance, and design strategies through which to achieve them while working together with peers to maximize key content individual performance, overall engagement and media efficiency;
- Establish the local content acquisition guardrails, designing a long term strategy and setting the conditions for the team to succeed;
- Assures all stakeholders, from Amazon Studios to WW Acquisition team and Global programming, are taken in consideration to maximize the outcome;
- Manage timelines, under pressure and hard negotiations environment;
- Own and present to senior leadership key performance metrics around media and acquisition;
- Develop a strong culture of rapid experimentation, measurement, and iteration: use data to measure and understand customer behavior and apply/share those insights to be used in our marketing levers.
- MBA, or master related to content and entertainment;
- 10+ years relevant business experience;
- Strong analytic and quantitative skills - ability to use data to develop and measure marketing programs;
- Experience in content and consumer research;
- Technology affinity and track record of employing systems to drive simplification and change;
- Demonstrated ability to operate both strategically and tactically in a high-energy, fast-paced environment.
- Expects and requires innovation of her/his team.

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