
Communication Analyst
2 semanas atrás
The Communication Analyst will be responsible for supporting the development, implementation, and coordination of marketing and communication activities across all internal departments and dealer networks; also contributing to the overall Porsche marketing strategy to create maximum brand awareness and desirability among current and new target groups.
**Responsabilidades e atribuições** Tasks**
**Marketing Planning & Budgeting**
- Responsible for monitoring the marketing investments;
- Coordination with all internal departments (e.g. Sales, After Sales, Network development etc.);
- Support in monitoring and controlling overall communication budget.
**Dealer Marketing**
- Support in operational steering of dealer network by providing service structure, processes, tools & reporting structures to enable effective and efficient marketing operations at the dealer level;
- Monitoring, management and reporting of dealer network activities.
**Brand & Product Communication Strategy**
- Support the management of social networks with the agency (creation and revision of content, updating and monitoring);
- Analyze the competition to identify opportunities;
- Development of ideas for local content production.
**Marketing Assessment**
- Development of KPI reports and metrics;
- Monitoring of all communication activities and reporting of results.
**Requisitos e qualificações** Qualifications**
**Education**
- Bachelor's degree in Communication, Marketing, Business Administration or related areas.
**Experience**
- Minimum 2 years of experience in marketing/communication, preferably with brand content standardization;
- Previous experience in the automotive industry is a plus (premium brand is a strong plus).
**Competencies**
- Communicative
- Relationship Management
- Flexible and Adaptable
- Planning and Organization
- Initiative and Creativity
- Analytical mindset and data driven approach
**Skills**
- Excellent verbal and written communication skills
- Fluency in English language required
- Ability to manage multiple tasks
- Ability to prioritize and adapt to change
- Creative and analytical thinking skills
- Highly organized - strong attention to detail
- Team oriented working attitude and intercultural understanding
- Strong motivation and enthusiasm for the automotive sector
- Availability for occasional work-related travel - 10% to 15%
**Informações adicionais** Work environment**:Position is based in Sao Paulo, SP
On site work - São Paulo Office
STRATEGIC THINK / SMART IMPLEMENTATION
Em 1997, a Stuttgart Veículos foi nomeada representante oficial de importações da Porsche no Brasil e ao longo dos anos desenvolveu o país para uma posição de destaque entre os maiores importadores da marca na América Latina.
Em Agosto de 2015 a Porsche Brasil assumiu as operações no país tornando-se oficialmente a 18° subsidiária da marca no mundo e a primeira da América Latina, o escritório está sediado na cidade de São Paulo.
Atualmente quem está à frente da empresa que conta com mais de 50 funcionários é Peter Vogel, Diretor Presidente da Porsche Brasil.
A rede de concessionárias no país é formada por quatorze Porsche Centers (showroom e pós vendas) e um Centro Técnico que estão localizados nas principais cidades: São Paulo, Rio de Janeiro, Belo Horizonte, Brasília, Goiânia, Campinas, Curitiba, Fortaleza, Salvador, Florianópolis, Porto Alegre, Recife e Ribeirão Preto.
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